Share of YouTube influencer audience India 2023, by age

Published by
Tanushree Basuroy,
Jul 12, 2023
A survey conducted between January and June 2023, more than 34 percent of the audience of YouTube influencers across India was aged between 26 and 32 years. Some beauty influencers with the highest engagement rates on YouTube were Susmita, and Saina Sekhri during the examined period.

Distribution of YouTube influencer audience in India in 2023, by age

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Release date

June 2023

Region

India

Survey time period

January 1 to June 14, 2023

Number of respondents

1.83 million

Method of interview

Online survey

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Global overview

5

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4

Instagram

5

Other platforms

7

Brand collaboration

3

Consumer perspective

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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