According to a survey by Rakuten Insight in October 2020, nearly half of the participants in India did not purchase influencer-endorsed products because of lack of necessity. On the other hand, around 16 percent of the respondents did not trust the influencer.
Reasons for not purchasing products that were endorsed by an influencer in India in October 2020
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Rakuten Insight. (January 14, 2021). Reasons for not purchasing products that were endorsed by an influencer in India in October 2020 [Graph]. In Statista. Retrieved August 16, 2022, from https://www.statista.com/statistics/1202838/india-reasons-for-not-buying-influencer-endorsed-products/
Rakuten Insight. "Reasons for not purchasing products that were endorsed by an influencer in India in October 2020." Chart. January 14, 2021. Statista. Accessed August 16, 2022. https://www.statista.com/statistics/1202838/india-reasons-for-not-buying-influencer-endorsed-products/
Rakuten Insight. (2021). Reasons for not purchasing products that were endorsed by an influencer in India in October 2020. Statista. Statista Inc.. Accessed: August 16, 2022. https://www.statista.com/statistics/1202838/india-reasons-for-not-buying-influencer-endorsed-products/
Rakuten Insight. "Reasons for Not Purchasing Products That Were Endorsed by An Influencer in India in October 2020." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1202838/india-reasons-for-not-buying-influencer-endorsed-products/
Rakuten Insight, Reasons for not purchasing products that were endorsed by an influencer in India in October 2020 Statista, https://www.statista.com/statistics/1202838/india-reasons-for-not-buying-influencer-endorsed-products/ (last visited August 16, 2022)