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Reasons for not buying influencer endorsed products India 2020

Published by
Tanushree Basuroy,
Mar 1, 2022
According to a survey by Rakuten Insight in October 2020, nearly half of the participants in India did not purchase influencer-endorsed products because of lack of necessity. On the other hand, around 16 percent of the respondents did not trust the influencer.

Reasons for not purchasing products that were endorsed by an influencer in India in October 2020

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In cooperation with
Rakuten Insight
Release date

January 2021

Region

India

Survey time period

October 8 to 31, 2020

Number of respondents

9,050 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: Have you ever purchased an item or product because it was endorsed by the influencer? If no, why not?

The survey question had 2,372 female and 6,678 male respondents.

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Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaInfluencer marketing worldwideInfluencer marketing in the U.S.
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