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Purchased products that were endorsed by influencer India 2020

Published by
Tanushree Basuroy,
Jun 15, 2022
According to a survey by Rakuten Insight in October 2020, the majority respondents in India, purchased clothing items that were endorsed by an influencer. Other major responses included cosmetics, shoes, and bags.

Types of purchased products that were endorsed by an influencer in India as of October 2020

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In cooperation with
Rakuten Insight
Release date

January 2021

Region

India

Survey time period

October 8 to 31, 2020

Number of respondents

16,614 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: What type of product have you purchased because it was endorsed by an influencer?

The survey question had 5,469 female and 11,145 male respondents.

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