Purchased products that were endorsed by influencer India 2023

Types of purchased products that were endorsed by an influencer in India as of May 2023

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Release date

June 2023

Region

India

Survey time period

May 11 to 31, 2023

Number of respondents

14,793 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: What type of product have you purchased because it was endorsed by an influencer?

The survey question had 6,493 female and 8,246 male respondents.

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Statistics on " Influencer marketing in India "

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Global overview

5

Indian influencer market

4

Instagram

5

Other platforms

7

Brand collaboration

3

Consumer perspective

7

Further related statistics

6
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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