As per reports on online shopping behavior in India, 7 in 10 consumers of beauty products watched influencer content which impacted their purchase decision. Similarly, Indian shoppers looking to buy fashion products also relied upon reviews by digital content creators. The study also reported that a lack of reviews had an adverse effect for brands and their products similar to that of negative reviews.
Influencer content consumption among beauty and fashion shoppers in India in 2023
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Meta Platforms. (November 22, 2023). Influencer content consumption among beauty and fashion shoppers in India in 2023 [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/1425749/india-influencer-content-watched-by-online-shoppers/
Meta Platforms. "Influencer content consumption among beauty and fashion shoppers in India in 2023." Chart. November 22, 2023. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/1425749/india-influencer-content-watched-by-online-shoppers/
Meta Platforms. (2023). Influencer content consumption among beauty and fashion shoppers in India in 2023. Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/1425749/india-influencer-content-watched-by-online-shoppers/
Meta Platforms. "Influencer Content Consumption among Beauty and Fashion Shoppers in India in 2023." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/statistics/1425749/india-influencer-content-watched-by-online-shoppers/
Meta Platforms, Influencer content consumption among beauty and fashion shoppers in India in 2023 Statista, https://www.statista.com/statistics/1425749/india-influencer-content-watched-by-online-shoppers/ (last visited October 05, 2024)
Influencer content consumption among beauty and fashion shoppers in India in 2023 [Graph], Meta Platforms, November 22, 2023. [Online]. Available: https://www.statista.com/statistics/1425749/india-influencer-content-watched-by-online-shoppers/