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Influence of social media advertising in Flanders (Belgium) 2019, by age

Do you agree with the following statement: "Social media already influenced me once to buy a certain product (for example, via an influencer, an ad on social media, a message from a company, ...)"?

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Source

Release date

February 2020

Region

Belgium

Survey time period

September, 2019 and October, 2019

Number of respondents

1,500*

Age group

16 years and older

Special properties

Inhabitants from Flanders, Belgium's Dutch-speaking region, who agreed or completely agreed with the statement

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* The number of respondents concerns the total number of Flemish respondents. The source did not mention how many people exactly agreed with the statement.

This statement was phrased by the source as follows: "Sociale media hebben me al eens aangezet een product te kopen (bv. via een influencer, een advertentie op sociale media, een bericht van een bedrijf, ...)".

The source states that: "Digimeter provides a snapshot view of the adoption and use of media and IT. It is based on the self-reporting of media consumers. As such, the results should be interpreted as the perception respondents have of their own media consumption. The methodology does not allow for assumptions on the effective media reach."

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Statistics on "Social media advertising in Belgium"

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