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Influencers used to reach generation Z in Belgium 2018

Published by Statista Research Department, Aug 24, 2020
This statistic illustrates the results of a survey question in 2018 regarding the types of influencer marketing useful to reach Generation Z in Belgium. According to the survey, bloggers were considered the most useful type of influencers to reach generation Z, at 71 percent of the respondents.

What types of influencer marketing do you use to reach Generation Z?

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Sources

Release date

December 2018

Region

Belgium

Survey time period

September and October 2018

Special properties

respondents occupying senior roles in marketing or marketeers with a senior managerial role only working at Belgian Top 1,500 companies

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "What types of influencer marketing do you use to reach Gen Z?"

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