Mobile display ad spend in Belgium 2017-2018
Mobile display advertising in Belgium, which can either be through a smartphone browser or in-app, decreased by more than half in 2018. No reason is given for this sudden decrease. There is also no information on the lack of data from before 2017, as the source did not provide this material. Total expenditure on offline advertising in Belgium was significantly bigger in 2018, with television advertising alone already reaching a value of roughly 1.7 billion euros.
