Belgium Facebook users 2022, by age group and gender

Facebook in Belgium

As of March 2022, the majority of Facebook users in Belgium were between 25 and 34 years old. Slightly more women used the social media platform than men, accounting for 51.6 percent of all users. Facebook’s penetration rate in Belgium in 2022 was 79.7 percent and is projected to reach 74.39 percent by 2026, an increase of over 11 percent resulting in an expected total of 8.77 million users of the social media network in five years’ time.

In July 2021, Facebook was the second most downloaded social networking app onto iPhone devices, with approximately 31 thousand downloads by iPhone users in Belgium. Although Facebook has faced controversy in recent months regarding content regulation, 40 percent of internet users got their news from the platform. Facebook was the leading social media brand used for accessing news in 2021 in Belgium, followed by YouTube, Facebook Messenger and WhatsApp.

Facebook Messenger in Belgium

At the end of 2021 in Belgium, Facebook’s instant messaging service Facebook Messenger was most popular with women, making up 52.1 percent of all users. Men in the 25 to 34 year age group were the platform’s largest audience when taking into consideration age and gender.

Social media in Belgium

There were of total of 8.49 million social media users in Belgium in 2021. TikTok's user base in Belgium was 2.94 million, and by 2025 the number of TikTok users is projected to increase to around 2.99 million. As of July 2021, there were around 4.3 million users of Instagram in Belgium, this is around 36.9 percent of the country's total population.