Belgium Facebook users 2022, by age group and gender
Facebook in BelgiumAs of March 2022, the majority of Facebook users in Belgium were between 25 and 34 years old. Slightly more women used the social media platform than men, accounting for 51.6 percent of all users. Facebook’s penetration rate in Belgium in 2022 was 79.7 percent and is projected to reach 74.39 percent by 2026, an increase of over 11 percent resulting in an expected total of 8.77 million users of the social media network in five years’ time.
In July 2021, Facebook was the second most downloaded social networking app onto iPhone devices, with approximately 31 thousand downloads by iPhone users in Belgium. Although Facebook has faced controversy in recent months regarding content regulation, 40 percent of internet users got their news from the platform. Facebook was the leading social media brand used for accessing news in 2021 in Belgium, followed by YouTube, Facebook Messenger and WhatsApp.