Facebook user distribution in Belgium 2020, by age group and gender

Most Facebook users in Belgium in early 2020 were between 25 and 34 years old, although overall user numbers suggest women used the social network more often. Downloads of the Facebook app in Belgium decreased in 2018, especially in the Google Play Store. It was downloaded approximately 495,000 times through the Apple App Store and roughly 511,000 times on the Google Play Store.

How big is Facebook in Belgium?

In 2019, over seven million people in Belgium used Facebook, a number that makes up around 60 percent of the country's population. Compared to other social media platforms, Facebook was more used than, for example, YouTube and Instagram. The most popular brand in Belgium on the social network was Dutch web shop bol.com with nearly 900,000 likes in 2019. LIDL Belgium was the second largest with approximately 560,000 likes.

Facebook or Facebook Messenger?

Not only Facebook is popular in Belgium. Facebook Messenger is the most frequently used messaging app in Belgium, unlike in other countries like the Netherlands where WhatsApp takes the top spot. Nearly half of Belgian respondents indicated in a 2017 survey that they used this app for their daily communication purposes over WhatsApp, iMessage and Skype. In 2019, most users of the Instant Messaging (IM) app were between 25 and 34 years old.