As of March 2022, the majority of Facebook users in Belgium were between 25 and 34 years old. Slightly more women used the social media platform than men, accounting for 51.6 percent of all users.
Facebook’s penetration rate in Belgium in 2022 was 79.7 percent and is projected to reach 74.39 percent by 2026, an increase of over 11 percent resulting in an expected total of 8.77 million users of the social media network in five years’ time.
At the end of 2021 in Belgium, Facebook’s instant messaging service Facebook Messenger was most popular with women, making up 52.1 percent of all users. Men in the 25 to 34 year age group were the platform’s largest audience when taking into consideration age and gender.
Social media in Belgium
There were of total of 8.49 million social media users in Belgium in 2021. TikTok's user base in Belgium was 2.94 million, and by 2025 the number of TikTok users is projected to increase to around 2.99 million. As of July 2021, there were around 4.3 million users of Instagram in Belgium, this is around 36.9 percent of the country's total population.
Distribution of Facebook users in Belgium as of March 2022, by age group and gender
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NapoleonCat. (March 31, 2022). Distribution of Facebook users in Belgium as of March 2022, by age group and gender [Graph]. In Statista. Retrieved May 23, 2022, from https://www.statista.com/statistics/1096099/facebook-user-distribution-in-belgium-by-age-and-gender/
NapoleonCat. "Distribution of Facebook users in Belgium as of March 2022, by age group and gender." Chart. March 31, 2022. Statista. Accessed May 23, 2022. https://www.statista.com/statistics/1096099/facebook-user-distribution-in-belgium-by-age-and-gender/
NapoleonCat. (2022). Distribution of Facebook users in Belgium as of March 2022, by age group and gender. Statista. Statista Inc.. Accessed: May 23, 2022. https://www.statista.com/statistics/1096099/facebook-user-distribution-in-belgium-by-age-and-gender/
NapoleonCat. "Distribution of Facebook Users in Belgium as of March 2022, by Age Group and Gender." Statista, Statista Inc., 31 Mar 2022, https://www.statista.com/statistics/1096099/facebook-user-distribution-in-belgium-by-age-and-gender/
NapoleonCat, Distribution of Facebook users in Belgium as of March 2022, by age group and gender Statista, https://www.statista.com/statistics/1096099/facebook-user-distribution-in-belgium-by-age-and-gender/ (last visited May 23, 2022)