Effects of influencer marketing in Flanders (Belgium) 2019

When an influencer recommends a product, almost half of the people in Flanders seemed indifferent to it whereas one out of five became willing to learn more. Three percent of respondents completely agreed with the statement, the lowest response of all potential answers. The share of respondents that either disagreed or completely disagreed was higher than the positive replied, however.

Do you agree with the following statement: "I want to get to know about a product when an influencer recommends it"?

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Source

Release date

February 2020

Region

Belgium

Survey time period

September, 2019 and October, 2019

Number of respondents

1,500 respondents

Age group

16 years and older

Special properties

inhabits from Flanders, Belgium's Dutch-speaking region

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

This statement was phrased by the source as follows: "Ik wil een product leren kennen als een influencer het aanraadt".

The source states that: "Digimeter provides a snapshot view of the adoption and use of media and IT. It is based on the self-reporting of media consumers. As such, the results should be interpreted as the perception respondents have of their own media consumption. The methodology does not allow for assumptions on the effective media reach."

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Statistics on "Social media advertising in Belgium"

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