Total expenditure on offline advertising in Belgium was significantly bigger in 2019, with television advertising alone already reaching a value of roughly 1.7 billion euros.
Digital video ad spend in Belgium made up nearly 30.8 percent of all online display advertising in the country, increased with nearly six million euros in 2020. "Display", of which the numbers provided here are but a part, is one of three categories in digital advertising, with the other two being "Search" and "Classifieds & Directories". Online advertising in Belgium was, however, much smaller in size than its offline counterpart. Online video ad spending in Belgium from 2015 to 2020 (in million euros)
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IAB Europe. (July 1, 2021). Online video ad spending in Belgium from 2015 to 2020 (in million euros) [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/1099649/online-video-ad-spend-in-belgium/
IAB Europe. "Online video ad spending in Belgium from 2015 to 2020 (in million euros)." Chart. July 1, 2021. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/1099649/online-video-ad-spend-in-belgium/
IAB Europe. (2021). Online video ad spending in Belgium from 2015 to 2020 (in million euros). Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/1099649/online-video-ad-spend-in-belgium/
IAB Europe. "Online Video Ad Spending in Belgium from 2015 to 2020 (in Million Euros)." Statista, Statista Inc., 1 Jul 2021, https://www.statista.com/statistics/1099649/online-video-ad-spend-in-belgium/
IAB Europe, Online video ad spending in Belgium from 2015 to 2020 (in million euros) Statista, https://www.statista.com/statistics/1099649/online-video-ad-spend-in-belgium/ (last visited May 18, 2022)