Total expenditure on offline advertising in Belgium was significantly bigger in 2019, with television advertising alone already reaching a value of roughly 1.7 billion euros.
Digital video ad spend in Belgium made up nearly 30.7 percent of all online display advertising in the country, increased with nearly 15 million euros in 2019. "Display", of which the numbers provided here are but a part, is one of three categories in digital advertising, with the other two being "Search" and "Classifieds & Directories". Online advertising in Belgium was, however, much smaller in size than its offline counterpart. Online video ad spending in Belgium from 2015 to 2019 (in million euros)
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IAB Europe. (July 30, 2020). Online video ad spending in Belgium from 2015 to 2019 (in million euros) [Graph]. In Statista. Retrieved March 01, 2021, from https://www.statista.com/statistics/1099649/online-video-ad-spend-in-belgium/
IAB Europe. "Online video ad spending in Belgium from 2015 to 2019 (in million euros)." Chart. July 30, 2020. Statista. Accessed March 01, 2021. https://www.statista.com/statistics/1099649/online-video-ad-spend-in-belgium/
IAB Europe. (2020). Online video ad spending in Belgium from 2015 to 2019 (in million euros). Statista. Statista Inc.. Accessed: March 01, 2021. https://www.statista.com/statistics/1099649/online-video-ad-spend-in-belgium/
IAB Europe. "Online Video Ad Spending in Belgium from 2015 to 2019 (in Million Euros)." Statista, Statista Inc., 30 Jul 2020, https://www.statista.com/statistics/1099649/online-video-ad-spend-in-belgium/
IAB Europe, Online video ad spending in Belgium from 2015 to 2019 (in million euros) Statista, https://www.statista.com/statistics/1099649/online-video-ad-spend-in-belgium/ (last visited March 01, 2021)