In 2019, one out of four 16-to 24-year-olds from Flanders said they were more willing to learn about a product when it had been recommended by an influencer. Gen Z's openness to influencer recommendations was higher than that found among older age groups, as the likelihood of respondents agreeing with the statement went down.
Do you agree with the following statement: "I want to get to know about a product when an influencer recommends it"?
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IMEC. (February 20, 2020). Do you agree with the following statement: "I want to get to know about a product when an influencer recommends it"? [Graph]. In Statista. Retrieved July 02, 2022, from https://www.statista.com/statistics/1100758/success-rate-of-influencer-marketing-in-flanders-by-age/
IMEC. "Do you agree with the following statement: "I want to get to know about a product when an influencer recommends it"?." Chart. February 20, 2020. Statista. Accessed July 02, 2022. https://www.statista.com/statistics/1100758/success-rate-of-influencer-marketing-in-flanders-by-age/
IMEC. (2020). Do you agree with the following statement: "I want to get to know about a product when an influencer recommends it"?. Statista. Statista Inc.. Accessed: July 02, 2022. https://www.statista.com/statistics/1100758/success-rate-of-influencer-marketing-in-flanders-by-age/
IMEC. "Do You Agree with The following Statement: "I Want to Get to Know about a Product When An Influencer Recommends It"?." Statista, Statista Inc., 20 Feb 2020, https://www.statista.com/statistics/1100758/success-rate-of-influencer-marketing-in-flanders-by-age/
IMEC, Do you agree with the following statement: "I want to get to know about a product when an influencer recommends it"? Statista, https://www.statista.com/statistics/1100758/success-rate-of-influencer-marketing-in-flanders-by-age/ (last visited July 02, 2022)