With 87 percent brand awareness, Super Mario is the most well-known video game franchise in the United States, outshining even big names such as Pokémon, Candy Crush Saga, and Call of Duty.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading video game franchises ranked by brand awareness in the United States in 2023
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During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (December 1, 2023). Leading video game franchises ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1440838/most-well-known-video-game-franchises-in-the-united-states/
Statista. "Leading video game franchises ranked by brand awareness in the United States in 2023." Chart. December 1, 2023. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1440838/most-well-known-video-game-franchises-in-the-united-states/
Statista. (2023). Leading video game franchises ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1440838/most-well-known-video-game-franchises-in-the-united-states/
Statista. "Leading Video Game Franchises Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 1 Dec 2023, https://www.statista.com/statistics/1440838/most-well-known-video-game-franchises-in-the-united-states/
Statista, Leading video game franchises ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1440838/most-well-known-video-game-franchises-in-the-united-states/ (last visited September 12, 2024)
Leading video game franchises ranked by brand awareness in the United States in 2023 [Graph], Statista, December 1, 2023. [Online]. Available: https://www.statista.com/statistics/1440838/most-well-known-video-game-franchises-in-the-united-states/
