Annual change in digital ad spending in Latin America 2023-2024

Published by
J. G. Navarro,
Jan 12, 2024
The source forecast that, in 2024, online advertising spending in Latin America will expand by nearly 20 percent, following an estimated 17.4-percent growth rate in the previous year. Brazil, Mexico, and Argentina were Latin America's leading ad markets by ad expenditure.

Annual change in digital advertising spending in Latin America in 2023 and 2024

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Release date

December 2023

Region

LAC

Survey time period

2023

Supplementary notes

* Estimate.

** Forecast.

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Global overview

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Mobile

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Audience

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Spotlight: digital retail media

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Topics

Digital advertising in Latin AmericaDigital advertising in the U.S.Video advertising and marketing worldwideDigital advertising in North AmericaDigital advertising worldwide
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