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Digital advertising spending worldwide from 2017 to 2023, by format
(in million U.S. dollars)
Digital Market Outlook: digital advertising revenue worldwide 2017-2023, by format
The graph presents the digital advertising spending worldwide from 2017 to 2023, broken down by format. The global digital video ad revenue is expected to grow from 23.06 billion U.S. dollars in 2017 to 52.76 billion in 2023. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Digital advertising spending worldwide from 2017 to 2023, by format
(in million U.S. dollars)
Banner AdvertisingVideo AdvertisingSearch AdvertisingSocial Media AdvertisingClassifieds
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Source

Release date

November 2018

Region

Worldwide

Survey time period

2017 to 2018

Supplementary notes

* Estimate.
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g. Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.

Digital Market Outlook: digital advertising revenue worldwide 2017-2023, by format
The graph presents the digital advertising spending worldwide from 2017 to 2023, broken down by format. The global digital video ad revenue is expected to grow from 23.06 billion U.S. dollars in 2017 to 52.76 billion in 2023. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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