In 2023, Mercado Libre alone accounted for nearly 48.5 percent of Latin America's estimated digital retail media advertising revenue. Amazon's operations in the two largest Latin American economies – Brazil and Mexico – collectively accounted for little more than 18 percent of the region's online retail media ad revenues.
Distribution of digital retail media advertising revenue in Latin America in 2023, by player
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Statista. (January 19, 2024). Distribution of digital retail media advertising revenue in Latin America in 2023, by player [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1447690/digital-retail-media-players-market-share/
Statista. "Distribution of digital retail media advertising revenue in Latin America in 2023, by player." Chart. January 19, 2024. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1447690/digital-retail-media-players-market-share/
Statista. (2024). Distribution of digital retail media advertising revenue in Latin America in 2023, by player. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1447690/digital-retail-media-players-market-share/
Statista. "Distribution of Digital Retail Media Advertising Revenue in Latin America in 2023, by Player." Statista, Statista Inc., 19 Jan 2024, https://www.statista.com/statistics/1447690/digital-retail-media-players-market-share/
Statista, Distribution of digital retail media advertising revenue in Latin America in 2023, by player Statista, https://www.statista.com/statistics/1447690/digital-retail-media-players-market-share/ (last visited October 06, 2024)
Distribution of digital retail media advertising revenue in Latin America in 2023, by player [Graph], Statista, January 19, 2024. [Online]. Available: https://www.statista.com/statistics/1447690/digital-retail-media-players-market-share/