AI: impact on research and insights in business

In 2023, research and insights departments in North America and Europe were feeling mostly positive about the potential impact of artificial intelligence (AI) within their enterprise companies. Both insights teams and stakeholders were equally very positive when posed with the AI question, whereas only three percent of the two respondent groups were very cautious about the potential impact of AI.

Potential impact of artificial intelligence (AI) on research and insights departments at enterprise companies in North America and Europe in 2023

Characteristic	Insights team	Stakeholders
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Release date

November 2023

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Region

North America, Europe

Survey time period

September to October 2023

Number of respondents

227*

Special properties

125 managers and leaders of insights functions and 102 business users and stakeholders for research and insights

Supplementary notes

Respondents were asked: "Overall, how do you feel about the potential impact of AI on research and insights for our organization?"
Respondents came from a spread of industry sectors.

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