Ipsos was founded in 1975 by Didier Truchor, who to this day remains their CEO and Chairman. Originally the company provided services in France to advertising and media companies, before moving into public opinion research in the 1980’s. The increased profitability provided by the latter services allowed the company to expand into Europe in the 1990’s, mainly through acquisitions. From the late 1990’s their expansion became global, funded in part by listing on the Paris stock exchange in 1999. Despite their global expansion, Ipsos’ operations remain strongest in the markets centered on Europe – around 43.5 percent of their 2018 revenue came from Europe, the Middle East and Africa, compared to 37.6 percent from the Americas. Given that Ipsos are the largest market research firm not to be headquartered in an English-speaking country this geographic distribution is perhaps not surprising.
Financially, Ipsos’ performance has slightly declined in recent years. Their 2018 revenue of 1.75 billion euros was the lowest in four years, declining from a high of 1.79 billion in both 2012 and 2015. Current revenue figures remain well above figures prior 2012, however, which can be attributed to a major acquisition in 2011. Of their business segments, marketing research is the largest, which contributed just over half of their revenue in 2018. This is followed by media and advertising research, which contributed a little over 20 percent. Of the remaining segments, revenue generated by client and employee relationship management was slightly higher than that of opinion and social research. These ratios have been roughly stable since 2010.