Ipsos - statistics & facts

Headquartered in Paris, Ipsos is a global market research and consulting firm with over 100 offices in 90 countries. The company specializes in four main segments: marketing research, media and advertising research, client and employee relationship management, and opinion and social research. In 2021, the number of employees working for Ipsos totaled almost 20,000 and the firm generated a revenue of over two billion euros. This made Ipsos the seventh-largest market research company worldwide. Their main industry competitors have been Nielsen, Gartner Inc., and IQVIA, however these firms have dominated the global market by some distance.

A European powerhouse

Ipsos was founded in 1975 by Didier Truchor, who has remained CEO and Chairman ever since. Originally, the company provided services in France to advertising and media companies, before moving into public opinion research in the 1980s. The increased profitability provided by the latter services allowed the company to expand into Europe in the 1990s. This was achieved mainly through acquisitions. From the late 1990s, their expansion became global and was funded, in part, by listing on the Paris stock exchange in 1999. Broken down by geographic region, Ipsos’ operations have remained strongly centered in the Europe, Middle East, and Africa regions. Given that Ipsos is the largest market research firm not to be headquartered in an English-speaking country, this geographic distribution is perhaps not surprising.

Market research industry

The sector with the largest spending on market research services was the pharmaceutical industry, perhaps surprisingly ahead of the media and entertainment sector. Perhaps unsurprisingly, the United States had the vast majority of the market share of the market research industry in 2021. This correlated with countries with the largest market research revenue, as the United States had the highest turnover in this industry by some distance.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Feb 17, 2023

Key insights

Global annual revenue of Ipsos
2.41bn EUR
Total Ipsos workforce
20,156
Annual revenue of Ipsos in Europe, the Middle East and Africa
1.03bn EUR
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