Market research industry/market - Statistics & Facts

The global revenue of the market research industry exceeded 44 billion U.S. dollars in 2015, rising year-on-year since it experienced a slight dip in 2009 during the Great Recession. In 2015, North America generated the largest share of market research revenue at 44 percent, or 19.45 billion U.S. dollars, closely followed by Europe with 37 percent. These regions also ranked first and second in terms of annual growth, with North America growing by 3.1 percent over 2014 and Europe by 2.8 percent.

Global leaders of the market research industry include Nielsen Holdings (U.S.), Kantar (UK), IMS Health Holdings (U.S.), Ipsos (France) and GfK (Germany). Nielsen, headquartered in New York City, was by far the largest market research company worldwide in terms of revenue in 2015. That year, the company’s revenue amounted to approximately 6.17 billion U.S. dollars – almost twice that of its closest competitor, Kantar, with revenues of 3.71 billion.

In the United States, market research industry leaders made over ten billion U.S. dollars combined in revenue in 2015. The same companies also employed more than 34 thousand people in the U.S. – Nielsen employees accounted for around one third of this figure.

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