Importance of product sustainability in Taiwan 2023, by consumer gender
According to a survey about sustainable consumption conducted by Rakuten Insight in Taiwan in December 2023, around 88 percent of female respondents and 83 percent of male respondents said that it was important to them that the products they purchased were sustainbly-made/packaged or environmentally-friendly. Only one percent of surveyed women and three percent of men stated that this aspect was not necessary to them at all.