Taiwan: measures to encourage sustainable consumption by age 2023

According to a survey about sustainable consumption conducted by Rakuten Insight in Taiwan in December 2023, around 41 percent of respondents aged between 16 and 24 years said that making sustainably-made/environmentally-friendly products more affordable would encourage them to adopt more sustainable consumption practices. In comparison, only 35 percent of those above 54 years confirmed this statement.

Measures that would encourage consumers in Taiwan to adopt more sustainable consumption practices as of December 2023, by age group

Characteristic	16-24 years	25-34 years	35-44 years	45-54 years	55 years and above
Making sustainable/environmentally-friendly products more affordable	41%	40%	38%	37%	35%
Make it easier to repair broken or damaged items	27%	25%	22%	22%	24%
Increasing the availability of sustainably-made/environmentally-friendly products	15%	19%	21%	22%	21%
More information on how to recycle and increase availability of recycling points	5%	6%	10%	11%	13%
Additional tax/fees on single-use plastic packaging	12%	10%	9%	8%	7%

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Measures to encourage sustainable consumption in Taiwan 2023, by consumer age