Disclosure of AI and ML usage by influencers worldwide 2023

Published by
Valentina Dencheva,
Mar 12, 2024
During a September 2023 survey, 67.1 percent of global influencers shared that they would disclose the usage of artificial intelligence (AI) programs with their followers. Another 32.9 percent of them stated that they would abstain from doing so.

Share of influencers who disclosed the usage of artificial intelligence (AI) programs in the production of influencer content vs who did not disclose it worldwide as of September 2023

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Release date

February 2024

Region

Worldwide

Survey time period

September 2023

Number of respondents

1,235 respondents

Method of interview

Online survey

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Statistics on " Influencer marketing worldwide "

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Overview

8

TikTok

8

Instagram

8

YouTube

6

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Topics

Generative AI and ad agencies worldwide
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