Engagement rates among IG influencers worldwide 2023

According to a study of Instagram (IG) influencer engagement rates (ER) worldwide, nano influencers have been seeing the highest popularity compared to other tier profiles. Influencers who had between one to ten thousand followers had tan engagement rate of 2.19 percent in 2023. On average the ER for all studied IG influencers stood at 1.85 percent in the same year.

Engagement rates among Instagram influencers worldwide in 2022-2023, by number of followers

Characteristic	2022	2023
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

March 2024

More information

Region

Worldwide

Survey time period

2022 to 2023

Supplementary notes

Figures have been rounded.
The source defines an influencer as an account with more than 1,000 followers.
Engagement rate (ER) on Instagram is calculated as the total number of likes and comments divided by the total number of followers, multiplied by 100 percent.

Citation formats

Other statistics on the topic
Influencer marketing worldwide

Instagram accounts with the most followers worldwide as of April 2024 (in millions)

Social Media & User-Generated Content

Instagram accounts with the most followers worldwide 2024

Most popular social networks worldwide as of February 2025, by number of monthly active users (in millions)

Social Media & User-Generated Content

Most used social networks 2025, by number of users

Distribution of Instagram users worldwide as of April 2024, by age group

Social Media & User-Generated Content

Instagram: distribution of global audiences 2024, by age group

Distribution of Instagram users worldwide as of April 2024, by age and gender

Social Media & User-Generated Content

Instagram: distribution of global audiences 2024, by age and gender

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Buy now

Free Statistics
Premium Statistics

The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 5 people

$1,299 USD

per month, billed annually ¹

Buy now

Free + Premium Statistics
Reports
Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Leading companies trust Statista:

Related reports: Available to download in PDF or PPTX format

All data
in one format

Instagram

46 page/s
English
pptx
Detailed references

Everything on "Instagram" in one document: edited and divided into chapters, including detailed references.

Go to report

Further reports

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.

Marlene Greenfield
Vice President, Hearst Magazines