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Engagement rates among global IG influencers 2018-2020, by profile size

Published by Statista Research Department, Aug 16, 2021
According to a study of Instagram influencer engagement rates (ER), micro influencers have been seeing the highest popularity compared to other tier profiles. Influencers who had between one to five thousand followers had tan engagement rate of five percent in 2020. On average the ER for all studied IG influencers stood at 2.2 percent in 2020.

Engagement rates among Instagram influencers worldwide from 2018 to 2020, by number of followers

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Source

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Release date

June 2021

Region

Worldwide

Survey time period

2018 to 2020

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.
Engagement rate (ER) on Instagram is calculated as the total number of likes and comments divided by the total number of followers, multiplied by 100 percent.

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