Engagement rates among global IG influencers 2022-2023, by profile size

Published by
Valentina Dencheva,
Mar 25, 2024
According to a study of Instagram (IG) influencer engagement rates (ER) worldwide, nano influencers have been seeing the highest popularity compared to other tier profiles. Influencers who had between one to ten thousand followers had tan engagement rate of 2.19 percent in 2023. On average the ER for all studied IG influencers stood at 1.85 percent in the same year.

Engagement rates among Instagram influencers worldwide in 2022-2023, by number of followers

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Source

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Release date

March 2024

Region

Worldwide

Survey time period

2022 to 2023

Supplementary notes

Figures have been rounded.
The source defines an influencer as an account with more than 1,000 followers.
Engagement rate (ER) on Instagram is calculated as the total number of likes and comments divided by the total number of followers, multiplied by 100 percent.

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