According to a study of Instagram influencer engagement rates, micro influencers have been experiencing a hike in popularity compared to other tier profiles. Influencers who had between one to five thousand followers experienced the highest year-on-year growth, with 4.79 percent in 2019 compared to previous year.
Year-on-year growth in engagement rates among Instragram influencers worldwide in 2018 and 2019, by number of followers
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HypeAuditor. (June 5, 2020). Year-on-year growth in engagement rates among Instragram influencers worldwide in 2018 and 2019, by number of followers [Graph]. In Statista. Retrieved January 23, 2021, from https://www.statista.com/statistics/992887/growth-engagement-rate-influencers-followers/
HypeAuditor. "Year-on-year growth in engagement rates among Instragram influencers worldwide in 2018 and 2019, by number of followers." Chart. June 5, 2020. Statista. Accessed January 23, 2021. https://www.statista.com/statistics/992887/growth-engagement-rate-influencers-followers/
HypeAuditor. (2020). Year-on-year growth in engagement rates among Instragram influencers worldwide in 2018 and 2019, by number of followers. Statista. Statista Inc.. Accessed: January 23, 2021. https://www.statista.com/statistics/992887/growth-engagement-rate-influencers-followers/
HypeAuditor. "Year-on-year Growth in Engagement Rates among Instragram Influencers Worldwide in 2018 and 2019, by Number of Followers." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/992887/growth-engagement-rate-influencers-followers/
HypeAuditor, Year-on-year growth in engagement rates among Instragram influencers worldwide in 2018 and 2019, by number of followers Statista, https://www.statista.com/statistics/992887/growth-engagement-rate-influencers-followers/ (last visited January 23, 2021)