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Price per post among global TikTok influencers 2021, by profile size

Published by Statista Research Department, Jan 6, 2023
The average minimum price per post of TikTok mega-influencers with more than one million followers worldwide was 1,034 U.S. dollars in 2021. The average minimum price per post of macro-influencers with 100,000 to one million followers was 151 U.S. dollars, while the average maximum price was 793 U.S. dollars.

Average price per post of TikTok influencers worldwide in 2021, by number of followers (in U.S. dollars)

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Source

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Release date

January 2022

Region

Worldwide

Survey time period

2021

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

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Overview

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TikTok

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YouTube

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Topics

TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaVideo advertising and marketing worldwide
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