EMV of Instagram influencer posts worldwide in 2022, by followers

Average earned media value (EMV) of Instagram influencer posts worldwide in 2022, by number of followers

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Source

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Release date

January 2023

Region

Worldwide

Survey time period

2022

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.
The source defines earned media value (EMV) as the value received for every one U.S. dollar paid for Instagram influencers' promotion.

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