Instagram: brand value 2020-2023

Published by
Julia Faria,
Sep 27, 2023
In 2023, the brand value of Instagram amounted to 47.4 billion U.S. dollars. A year earlier, the value stood at 33.48 billion dollars. Instagram was the sixth most valuable media brand worldwide in 2023.

Brand value of Instagram worldwide from 2020 to 2023 (in billion U.S. dollars)

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Release date

June 2023

Region

Worldwide, United States

Survey time period

2020 to 2023

Supplementary notes

Figures preceding 2023 were retrieved from earlier publications.

Figures have been rounded.

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