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Average price per post of Instagram influencers worldwide 2021, by followers

Published by Statista Research Department, Jan 6, 2023
The average minimum price per post of Instagram mega-influencers with more than one million followers worldwide was 1,200 U.S. dollars in 2021. The average minimum price per post of macro-influencers with 100,000 to one million followers was 185 U.S. dollars, while the average maximum price was 2,500 U.S. dollars.

Average price per post of Instagram influencers worldwide in 2021, by number of followers (in U.S. dollars)

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Source

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Release date

January 2022

Region

Worldwide

Survey time period

2021

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

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