The average minimum price per post of Instagram mega-influencers with more than one million followers worldwide was 1,200 U.S. dollars in 2021. The average minimum price per post of macro-influencers with 100,000 to one million followers was 185 U.S. dollars, while the average maximum price was 2,500 U.S. dollars.
Average price per post of Instagram influencers worldwide in 2021, by number of followers (in U.S. dollars)
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Statistics on Influencer marketing worldwide
Overview
8
- Premium Statistic Global influencer marketing value 2016-2022
- Premium Statistic Influencer marketing platform market size worldwide 2017-2027
- Premium Statistic Number of companies with influencer marketing services worldwide 2019-2021, by region
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2022
- Premium Statistic Number of influencers brands work with worldwide 2022
- Premium Statistic Social media platforms used in influencer campaigns worldwide 2021
- Premium Statistic Top ways in which influencers can become more valuable to brands worldwide 2022
- Premium Statistic Effectiveness of influencers worldwide 2021, by industry
TikTok
8
- Premium Statistic Number of TikTok influencers worldwide 2018-2020
- Premium Statistic Number of TikTok sponsored posts per influencer worldwide 2019-2020
- Premium Statistic Views per post of global TikTok influencers 2021, by profile size
- Premium Statistic Price per post among global TikTok influencers 2021, by profile size
- Premium Statistic Global distribution of TikTok influencers in 2021, by number of followers
- Premium Statistic Engagement rate among global TikTok influencers 2021, by profile size
- Premium Statistic Fastest growing global TikTok accounts 2021, by follower growth
- Premium Statistic Most popular TikTok users worldwide 2022
Instagram
8
- Basic Statistic Countries with the most Instagram users 2022
- Premium Statistic Instagram influencer market size 2021-2025
- Premium Statistic Instagram: number of sponsored posts 2020-2021
- Premium Statistic Share of Instagram influencers worldwide 2021, by category
- Premium Statistic Global distribution of Instagram influencers in 2021, by number of followers
- Premium Statistic Average price per post of Instagram influencers worldwide 2021, by followers
- Premium Statistic EMV of Instagram influencer posts worldwide in 2021, by followers
- Premium Statistic Engagement rates among global IG influencers 2018-2021, by profile size
YouTube
8
- Premium Statistic Global YouTube influencer marketing spend 2019-2020
- Premium Statistic Global distribution of YouTube influencers 2021, by category
- Premium Statistic YouTube influencer engagement rates worldwide 2022
- Premium Statistic Average price per sponsored video YouTube 2021 worldwide, by profile size
- Premium Statistic Leading brands on YouTube worldwide 2021, by channels
- Premium Statistic Fastest growing YouTube accounts worldwide 2020
- Premium Statistic YouTube average visit length per user worldwide 2020-2021
- Premium Statistic Leading brands on YouTube worldwide 2021, by mentions
Further related statistics
20
- Verified Instagram account engagement rates worldwide February 2020, by profile size
- Unpopular Instagram influencer topics in the U.S. 2020, by daily follower decrease
- Russian Instagram influencer engagement rate in 2019, by follower count
- Leading countries with highest share of verified IG influencers 2020
- Effects of Instagram removing likes in Italy 2019, by sector
- Worldwide Instagram influencer accounts February 2020, by verification and followers
- Share of Instagram influencers in Russia in 2019, by gender and age
- Chile: Instagram influencers 2020, by gender
- Popular Instagram influencer topics in the U.S. 2020, by daily follower growth
- Share of Instagram influencers in Russia in 2019, by number of followers
- Italy: distribution of new influencers 2018, by platform
- Colombia: Instagram influencers 2020, by gender
- Distribution of verified IG influencers worldwide February 2020, by gender
- Instagram influencers with inauthentic comments worldwide 2018-2019, by profile size
- Brazil: Instagram influencers earnings 2020
- Attitude toward farmed animal cruelty 2018, by country
- Italy: value of silk waste imports 2017-2018
- IoT global revenue 2020-2030, by vertical
- Global bauxite production 2011-2021
- Global: Average cost of residential broadband per Mbps Q2 2020-Q4 2020
Further Content: You might find this interesting as well
Statistics
- Verified Instagram account engagement rates worldwide February 2020, by profile size
- Unpopular Instagram influencer topics in the U.S. 2020, by daily follower decrease
- Russian Instagram influencer engagement rate in 2019, by follower count
- Leading countries with highest share of verified IG influencers 2020
- Effects of Instagram removing likes in Italy 2019, by sector
- Worldwide Instagram influencer accounts February 2020, by verification and followers
- Share of Instagram influencers in Russia in 2019, by gender and age
- Chile: Instagram influencers 2020, by gender
- Popular Instagram influencer topics in the U.S. 2020, by daily follower growth
- Share of Instagram influencers in Russia in 2019, by number of followers
- Italy: distribution of new influencers 2018, by platform
- Colombia: Instagram influencers 2020, by gender
- Distribution of verified IG influencers worldwide February 2020, by gender
- Instagram influencers with inauthentic comments worldwide 2018-2019, by profile size
- Brazil: Instagram influencers earnings 2020
- Attitude toward farmed animal cruelty 2018, by country
- Italy: value of silk waste imports 2017-2018
- IoT global revenue 2020-2030, by vertical
- Global bauxite production 2011-2021
- Global: Average cost of residential broadband per Mbps Q2 2020-Q4 2020
HypeAuditor. (January 25, 2022). Average price per post of Instagram influencers worldwide in 2021, by number of followers (in U.S. dollars) [Graph]. In Statista. Retrieved February 08, 2023, from https://www.statista.com/statistics/1250908/price-per-post-instagram-influencers-worldwide/
HypeAuditor. "Average price per post of Instagram influencers worldwide in 2021, by number of followers (in U.S. dollars)." Chart. January 25, 2022. Statista. Accessed February 08, 2023. https://www.statista.com/statistics/1250908/price-per-post-instagram-influencers-worldwide/
HypeAuditor. (2022). Average price per post of Instagram influencers worldwide in 2021, by number of followers (in U.S. dollars). Statista. Statista Inc.. Accessed: February 08, 2023. https://www.statista.com/statistics/1250908/price-per-post-instagram-influencers-worldwide/
HypeAuditor. "Average Price per Post of Instagram Influencers Worldwide in 2021, by Number of Followers (in U.S. Dollars)." Statista, Statista Inc., 25 Jan 2022, https://www.statista.com/statistics/1250908/price-per-post-instagram-influencers-worldwide/
HypeAuditor, Average price per post of Instagram influencers worldwide in 2021, by number of followers (in U.S. dollars) Statista, https://www.statista.com/statistics/1250908/price-per-post-instagram-influencers-worldwide/ (last visited February 08, 2023)
Average price per post of Instagram influencers worldwide in 2021, by number of followers (in U.S. dollars) [Graph], HypeAuditor, January 25, 2022. [Online]. Available: https://www.statista.com/statistics/1250908/price-per-post-instagram-influencers-worldwide/