Chocolate & candy bars consumption by brand UK 2023

During a survey in the summer of 2023, over three-quarters of respondents who consumed chocolate and candy bars stated that they had eaten Cadbury chocolate in the past year.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

Chocolate and candy bar past-year consumption by brand in the United Kingdom in 2023

Characteristic	Share of respondents
Cadbury	76%
Galaxy	59%
KitKat	54%
Maltesers	53%
Aero	44%
Lindt	41%
Mars	41%
Twix	41%
Wispa	41%
Snickers	38%
Kinder	36%
Toblerone	30%
Milkybar	29%
Yorkie	25%
Milka	24%
Thorntons	23%
Green & Black's	22%
Lion	22%
Tony's Chocolonely	21%
Hershey's	19%
Other	3%
I have not consumed any chocolate & candy bar products	2%

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Release date

November 2023

More information

Region

United Kingdom

Survey time period

July 13 to August 21, 2023

Number of respondents

3,713 respondents

Age group

18 to 64 years

Special properties

Respondents who knew the individual brand

Method of interview

Online survey

Supplementary notes

The survey question was: "When it comes to chocolate & candy bars, which of the following brands have you consumed in the past 12 months?" (multi-pick)

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