The majority of men in Japan used skincare products regardless of the marketed target of the items, as revealed in a survey conducted in September 2023. Over 52 percent of respondents stated that they used both, men's and women's skincare cosmetics, while 2.7 percent only used products marketed to female consumers.
Share of men willing to use women's skincare products in Japan as of September 2023
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Further Content: You might find this interesting as well
Hot Pepper Beauty Academy. (November 14, 2023). Share of men willing to use women's skincare products in Japan as of September 2023 [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/1463284/japan-men-willingness-use-women-skincare-goods/
Hot Pepper Beauty Academy. "Share of men willing to use women's skincare products in Japan as of September 2023." Chart. November 14, 2023. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/1463284/japan-men-willingness-use-women-skincare-goods/
Hot Pepper Beauty Academy. (2023). Share of men willing to use women's skincare products in Japan as of September 2023. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/1463284/japan-men-willingness-use-women-skincare-goods/
Hot Pepper Beauty Academy. "Share of Men Willing to Use Women's Skincare Products in Japan as of September 2023." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/statistics/1463284/japan-men-willingness-use-women-skincare-goods/
Hot Pepper Beauty Academy, Share of men willing to use women's skincare products in Japan as of September 2023 Statista, https://www.statista.com/statistics/1463284/japan-men-willingness-use-women-skincare-goods/ (last visited May 04, 2024)
Share of men willing to use women's skincare products in Japan as of September 2023 [Graph], Hot Pepper Beauty Academy, November 14, 2023. [Online]. Available: https://www.statista.com/statistics/1463284/japan-men-willingness-use-women-skincare-goods/