Top alternatives for third-party cookies in Europe 2024

Leading alternatives to third-party cookies according to advertising industry professionals in Europe as of February 2024

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Release date

February 2024

Region

Europe

Survey time period

as of February 2024

Number of respondents

167 respondents

Special properties

among advertising industry professionals

Supplementary notes

Original question: “Which of the alternatives to third-party cookies do you find the most promising to balance out privacy requirements and advertising effectiveness?” 
The source does not provide a survey date. The date provided is the publication date.

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Statistics on " Third-party cookie deprecation "

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Overview

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Impact

6

Spotlight: United Kingdom

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Spotlight: United States

8
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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