In an early 2024 survey conducted among advertising professionals in Europe, around 60 percent stated that they found Publisher-provided identifiers (1st-party identifiers) to be the most promising alternative to third-party cookies for balancing privacy requirements and advertising effectiveness, with approximately 56 percent favouring contextual advertising.
February 2024
Europe
as of February 2024
167 respondents
among advertising industry professionals
Original question: “Which of the alternatives to third-party cookies do you find the most promising to balance out privacy requirements and advertising effectiveness?”
The source does not provide a survey date. The date provided is the publication date.
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