Preparedness for 3rd-party cookie deprecation in the U.S. 2023

Published by Statista Research Department, May 14, 2024
During a survey carried out in 2023, 36 percent of responding marketers said they did not have a clear idea of how abandoning third-party cookies will impact their marketing. Nearly two-third (65 percent) reported they have already experienced a negative impact on their online advertising efforts as a result of third-party cookies being blocked.

Level of preparedness for third-party cookie deprecation in the United States in 2nd quarter 2023

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Sources

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Release date

September 2023

Region

United States

Survey time period

Q2 2023

Number of respondents

500 respondents

Special properties

among marketing decision makers who bought programmatically

Supplementary notes

The source does not provide a date of survey. The date provided is the release date.
The source does not specify the survey type.
Multiple answers were possible.

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Third-party cookie deprecationGoogleMarketing technologyData usage in marketing and advertisingDigital advertising worldwide
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