Try our business solution for free!

Identity solutions spending in the United States 2020-2024

Published by Valentina Dencheva, Jan 6, 2023
In 2021, the spending on identity solutions for marketing and advertising in the United States was expected to amount to 4.79 billion U.S. dollars. The value is forecast to increase to 8.2 billion by 2024. In Europe, the expenditure on identity solutions will increase from 2.6 to 4.1 billion euros in the same period.

Spending on identity solutions for marketing and advertising in the United States from 2020 to 2024 (in billion U.S. dollars)

Exclusive Premium statistic

You need a Statista Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Statista Accounts
View for free

Access to this and all other statistics on 80,000 topics from

$468 USD / Year
$828 USD / Year

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

August 2020

Region

United States

Survey time period

August 2020

Number of respondents

104 respondents

Special properties

forecast / includes data, platforms and services

Supplementary notes

An exponential development of the values was assumed to estimate the annual values between 2020 and 2024, which were provided by the source.

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Data usage in marketing and advertising in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Data usage in marketing and advertising in the U.S.

Overview

6

Marketer perspective

6

Programmatic

7

Cookies

7

Customer data platforms (CDPs)

8

Customer perception

7

Further related statistics

19

Further Content: You might find this interesting as well

Statistics

Topics

Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.
Menu