During a survey that ended in January 2023, 61 percent of brand marketing executives stated they were planning a change the type of AdTech suppliers they are working with. Among them, 64 percent said they would increase budgets toward suppliers that did not rely on third-party cookies or any personal data collection.
Changes planned in the face of third-party cookie deprecation among brand and media agency executives worldwide as of January 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Basic Statistic U.S. opinion on companies selling personal data for online ads 2018
- Premium Statistic U.S. internet users sharing user data for targeted ads 2018, by gender
- Premium Statistic U.S. internet users not sharing user data for targeted ads 2018, by age group
- Premium Statistic Impact of privacy regulations on marketers' data strategy in the U.S. 2020
- Premium Statistic Personal information U.S. internet users are willing to share 2018
- Premium Statistic U.S. internet users not sharing user data for targeted ads 2018, by gender
- Premium Statistic Leading digital advertising concerns worldwide 2023
- Premium Statistic Trust in data security in the U.S. 2022, by institution
- Premium Statistic Reasons for adblocking use in the U.S. Q2 2020
- Basic Statistic Customer data held by companies in Europe 2018, by type of data
About the region
10
- Basic Statistic Global consumer confidence about online personal data security 2023
- Premium Statistic Types of data B2B buyers believed were appropriate for marketers to collect 2022
- Premium Statistic Daily average number of search queries on DuckDuckGo 2020 to 2021, by month
- Premium Statistic Global smartphone user opinion on how to increase confidence in mobile apps 2020
- Premium Statistic Annual number of search queries on DuckDuckGo 2010 to 2021
- Basic Statistic Global consumers opinion on personal data control by tech companies 2021
- Basic Statistic Global population with personal data covered under privacy regulations 2020-2024
- Basic Statistic Global concern about internet companies and online privacy 2019, by country
- Basic Statistic Global concern about internet companies and online privacy 2019, by region
- Basic Statistic Global concern about national government and online privacy 2019, by region
Other regions
10
- Basic Statistic Opinion on personal data being sought-after by internet companies in France 2019
- Premium Statistic Opinion on use of personal data online in the EU and U.S. 2018, by country
- Premium Statistic Reasons for inaccurate or invalid customer data according to UK marketing firms 2020
- Premium Statistic Concern of U.S. adults on privacy implications of coronavirus exposure tool 2020
- Basic Statistic Adjusting privacy settings on social media sites in Denmark 2015-2019
- Premium Statistic Level of concern about mobile phone surveillance in the Benelux 2015
- Basic Statistic Businesses' experience with external hackers in Canada 2017, by industry
- Premium Statistic Data inventory for GDPR among companies in the U.S. and EU 2018, by area
- Premium Statistic Changes in privacy and information security after GDPR in Norway in 2018
- Premium Statistic Number of registered data leakages in the Netherlands 2016-2018
Related statistics
10
- Premium Statistic Methods currently used by marketing companies to collect customer data UK 2020
- Premium Statistic Most popular consent management systems used by marketing firms UK 2020
- Premium Statistic Customer data initiatives of marketing organizations in the UK 2020
- Premium Statistic Most overrated marketing skills in the UK 2024
- Premium Statistic Reliance on cookies in advertising in the U.S. 2021
- Premium Statistic Usage of data in video advertising worldwide 2021, by country
- Premium Statistic Challenges of connected TV advertising in the UK 2021
- Premium Statistic Popularity of sharing first-party data in the UK 2020
- Premium Statistic Data sharing solutions used to support marketing efforts in the UK 2020
- Premium Statistic Digital ad spending per internet user in the U.S. 2018-2027
Further related statistics
7
- Concerns about connected devices use in the United Kingdom (UK) 2013-2014
- Households with internet access in GB from 2014 to 2020, by household composition
- Purchasing food or beverages online in Great Britain from 2011 to 2019
- Purchasing medicine and supplements online in Great Britain 2011-2020
- Mobile internet use via laptops in Great Britain 2019, by demographic
- User numbers of microblogs in China 2010-2018
- Podcast consumption on mobile in the U.S. 2017
Further Content: You might find this interesting as well
Statistics
- Concerns about connected devices use in the United Kingdom (UK) 2013-2014
- Households with internet access in GB from 2014 to 2020, by household composition
- Purchasing food or beverages online in Great Britain from 2011 to 2019
- Purchasing medicine and supplements online in Great Britain 2011-2020
- Mobile internet use via laptops in Great Britain 2019, by demographic
- User numbers of microblogs in China 2010-2018
- Podcast consumption on mobile in the U.S. 2017
IAB France. (May 11, 2023). Changes planned in the face of third-party cookie deprecation among brand and media agency executives worldwide as of January 2023 [Graph]. In Statista. Retrieved April 29, 2024, from https://www.statista.com/statistics/1384011/changes-cookie-deprecation/
IAB France. "Changes planned in the face of third-party cookie deprecation among brand and media agency executives worldwide as of January 2023." Chart. May 11, 2023. Statista. Accessed April 29, 2024. https://www.statista.com/statistics/1384011/changes-cookie-deprecation/
IAB France. (2023). Changes planned in the face of third-party cookie deprecation among brand and media agency executives worldwide as of January 2023. Statista. Statista Inc.. Accessed: April 29, 2024. https://www.statista.com/statistics/1384011/changes-cookie-deprecation/
IAB France. "Changes Planned in The Face of Third-party Cookie Deprecation among Brand and Media Agency Executives Worldwide as of January 2023." Statista, Statista Inc., 11 May 2023, https://www.statista.com/statistics/1384011/changes-cookie-deprecation/
IAB France, Changes planned in the face of third-party cookie deprecation among brand and media agency executives worldwide as of January 2023 Statista, https://www.statista.com/statistics/1384011/changes-cookie-deprecation/ (last visited April 29, 2024)
Changes planned in the face of third-party cookie deprecation among brand and media agency executives worldwide as of January 2023 [Graph], IAB France, May 11, 2023. [Online]. Available: https://www.statista.com/statistics/1384011/changes-cookie-deprecation/