This statistic shows the planned change to marketing budgets in the United States as of March 2017, broken down by marketing channel. During the survey, 48 percent of respondents reported intending to increase spending on e-mail marketing and that 29 percent intended to increase spending on online display ads.
Planned changes to marketing budgets in the United States in 2017, by channel
This statistic shows the planned change to marketing budgets in the United States as of March 2017, broken down by marketing channel. During the survey, 48 percent of respondents reported intending to increase spending on e-mail marketing and that 29 percent intended to increase spending on online display ads.
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| Increase | Maintain | Decrease | N/A | |
|---|---|---|---|---|
| 48% | 48% | 2% | 2% | |
| Videos/Podcasts/Blogs | 33% | 28% | 3% | 36% |
| Online display ads | 29% | 51% | 5% | 15% |
| Public relations | 21% | 45% | 6% | 28% |
| Search marketing | 26% | 37% | 4% | 33% |
| Print Advertising | 15% | 49% | 23% | 13% |
| Sponsorships | 20% | 51% | 7% | 22% |
| Direct mail | 16% | 33% | 16% | 35% |
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