Planned changes to marketing budgets in the U.S. in 2017, by channel
Planned changes to marketing budgets in the United States in 2017, by channel
This statistic shows the planned change to marketing budgets in the United States as of March 2017, broken down by marketing channel. During the survey, 48 percent of respondents reported intending to increase spending on e-mail marketing and that 29 percent intended to increase spending on online display ads.
Planned changes to marketing budgets in the United States in 2017, by channel
Loading statistic...
| Increase | Maintain | Decrease | N/A | |
|---|---|---|---|---|
| 48% | 48% | 2% | 2% | |
| Videos/Podcasts/Blogs | 33% | 28% | 3% | 36% |
| Online display ads | 29% | 51% | 5% | 15% |
| Public relations | 21% | 45% | 6% | 28% |
| Search marketing | 26% | 37% | 4% | 33% |
| Print Advertising | 15% | 49% | 23% | 13% |
| Sponsorships | 20% | 51% | 7% | 22% |
| Direct mail | 16% | 33% | 16% | 35% |
Source
More information
Statistics on "Public relations"
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Effectiveness of media spend in the U.S. 2016, by channel
- Digital marketing spend inhibitors in the U.S. 2016
- Channels included in media budgets in the U.S. 2016
- Unattractive media channels for U.S. marketers 2016
- Media budgets: brand vs. direct response advertising in the U.S. 2016, by channel
- Media budgets: brand vs. direct response advertising in Asia 2016, by channel
- Channels included in media budgets in Asia 2016
- Distribution of marketing spending in Sweden 2018, by channel and revenue
- Marketing budget split in the United Kingdom 2015, by paid, owned and earned media
- Social media marketing activities with planned budget increase in Australia 2016
- Leading digital marketing channels with planned budget increase in Canada 2016
- Social media marketing activities with planned budget increase in Brazil 2016
- Marketing channels with increased spending in Canada 2013-2014
- Sectors with the highest marketing spend based on revenue share in the UK 2016
- Annual paid search marketing budget in the UK in 2013
- Leading marketing channels used in global manufacturing industry 2015
- Charity door drop advertising expenditure in the UK 2009-2016
- Planned investments in marketing and advertising channels in the UK 2015-2016
- Meeting consumer expectations on privacy in the United Kingdom (UK) 2015
- Colombia & Mexico: most preferred types of digital marketing content 2017
Statistics on "Public relations"
Related topics
About Statista
