This statistic shows the planned change to marketing budgets in the United States as of March 2017, broken down by marketing channel. During the survey, 48 percent of respondents reported intending to increase spending on e-mail marketing and that 29 percent intended to increase spending on online display ads.
Planned changes to marketing budgets in the United States in 2017, by channel
During the survey, this question was posed as follows: "In addition to trade shows, indicate whether your organization will increase, decrease or maintain spending on the following marketing mediums in 2016?" The source does not provide information on the exact survey date.
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Exhibitor. (March 2, 2017). Planned changes to marketing budgets in the United States in 2017, by channel [Graph]. In Statista. Retrieved July 10, 2020, from https://www.statista.com/statistics/257294/planned-changes-to-marketing-budgets-in-the-us-by-channel/
Exhibitor. "Planned changes to marketing budgets in the United States in 2017, by channel ." Chart. March 2, 2017. Statista. Accessed July 10, 2020. https://www.statista.com/statistics/257294/planned-changes-to-marketing-budgets-in-the-us-by-channel/
Exhibitor. (2017). Planned changes to marketing budgets in the United States in 2017, by channel . Statista. Statista Inc.. Accessed: July 10, 2020. https://www.statista.com/statistics/257294/planned-changes-to-marketing-budgets-in-the-us-by-channel/
Exhibitor. "Planned Changes to Marketing Budgets in The United States in 2017, by Channel ." Statista, Statista Inc., 2 Mar 2017, https://www.statista.com/statistics/257294/planned-changes-to-marketing-budgets-in-the-us-by-channel/
Exhibitor, Planned changes to marketing budgets in the United States in 2017, by channel Statista, https://www.statista.com/statistics/257294/planned-changes-to-marketing-budgets-in-the-us-by-channel/ (last visited July 10, 2020)
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