Planned changes to marketing budgets in the U.S. in 2017, by channel

Published by A. Guttmann, May 15, 2018

This statistic shows the planned change to marketing budgets in the United States as of March 2017, broken down by marketing channel. During the survey, 48 percent of respondents reported intending to increase spending on e-mail marketing and that 29 percent intended to increase spending on online display ads.

Planned changes to marketing budgets in the United States in 2017, by channel

	Increase	Maintain	Decrease	N/A
E-mail	48%	48%	2%	2%
Videos/Podcasts/Blogs	33%	28%	3%	36%
Online display ads	29%	51%	5%	15%
Public relations	21%	45%	6%	28%
Search marketing	26%	37%	4%	33%
Print Advertising	15%	49%	23%	13%
Sponsorships	20%	51%	7%	22%
Direct mail	16%	33%	16%	35%

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Source

Release date

March 2017

More information

Region

United States

Survey time period

2017

Number of respondents

400 respondents

Special properties

Among trade show marketers/exhibitors

Method of interview

Face-to-face interview

Supplementary notes

During the survey, this question was posed as follows: "In addition to trade shows, indicate whether your organization will increase, decrease or maintain spending on the following marketing mediums in 2016?"
The source does not provide information on the exact survey date.

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