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Planned changes to marketing budgets in the U.S. in 2017, by channel
Planned changes to marketing budgets in the U.S. in 2017, by channel
Planned changes to marketing budgets in the United States in 2017, by channel
by A. Guttmann,
last edited
May 15, 2018
This statistic shows the planned change to marketing budgets in the United States as of March 2017, broken down by marketing channel. During the survey, 48 percent of respondents reported intending to increase spending on e-mail marketing and that 29 percent intended to increase spending on online display ads.
Planned changes to marketing budgets in the United States in 2017, by channel
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| Increase | Maintain | Decrease | N/A | |
|---|---|---|---|---|
| 48% | 48% | 2% | 2% | |
| Videos/Podcasts/Blogs | 33% | 28% | 3% | 36% |
| Online display ads | 29% | 51% | 5% | 15% |
| Public relations | 21% | 45% | 6% | 28% |
| Search marketing | 26% | 37% | 4% | 33% |
| Print Advertising | 15% | 49% | 23% | 13% |
| Sponsorships | 20% | 51% | 7% | 22% |
| Direct mail | 16% | 33% | 16% | 35% |
| Increase | Maintain | Decrease | N/A | |
|---|---|---|---|---|
| 48% | 48% | 2% | 2% | |
| Videos/Podcasts/Blogs | 33% | 28% | 3% | 36% |
| Online display ads | 29% | 51% | 5% | 15% |
| Public relations | 21% | 45% | 6% | 28% |
| Search marketing | 26% | 37% | 4% | 33% |
| Print Advertising | 15% | 49% | 23% | 13% |
| Sponsorships | 20% | 51% | 7% | 22% |
| Direct mail | 16% | 33% | 16% | 35% |
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by A. Guttmann,
last edited
May 15, 2018
This statistic shows the planned change to marketing budgets in the United States as of March 2017, broken down by marketing channel. During the survey, 48 percent of respondents reported intending to increase spending on e-mail marketing and that 29 percent intended to increase spending on online display ads.
- Show sources information
- Show publisher information
- Release date
- March 2017
- Region
- United States
- Survey time period
- 2017
- Number of respondents
- 400 respondents
- Special properties
- Among trade show marketers/exhibitors
- Method of interview
- Face-to-face interview
- Supplementary notes
-
During the survey, this question was posed as follows: "In addition to trade shows, indicate whether your organization will increase, decrease or maintain spending on the following marketing mediums in 2016?"
The source does not provide information on the exact survey date.
Source
- Show sources information
- Show publisher information
- Release date
- March 2017
More information
- Region
- United States
- Survey time period
- 2017
- Number of respondents
- 400 respondents
- Special properties
- Among trade show marketers/exhibitors
- Method of interview
- Face-to-face interview
- Supplementary notes
-
During the survey, this question was posed as follows: "In addition to trade shows, indicate whether your organization will increase, decrease or maintain spending on the following marketing mediums in 2016?"
The source does not provide information on the exact survey date.
Other statistics on the topic
Public relations
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Further related statistics
- Digital marketing spend inhibitors in the U.S. 2016
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- Effectiveness of media spend in the U.S. 2016, by channel
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- Distribution of marketing spending in Sweden 2019, by channel and revenue
- Marketing budget increase in the United Kingdom 2016, by paid, owned and earned media
- Approaches to allocating offline media spend in the U.S. 2016
- Expected change in marketing spend worldwide 2017, by channel
- Leading digital marketing channels with planned budget increase in Canada 2016
- Marketing budget split in the United Kingdom 2015, by paid, owned and earned media
- Marketing budget revenue share in Slovenia 2016
- Marketing channels with increased spending in Canada 2013-2014
- Small businesses in the U.S. - revenue share invested in marketing 2016
- Colombia & Mexico: shopping research channels 2017
- SMBs - share of digital in marketing budgets worldwide 2014, by sector
- Grupo Chedraui: marketing expenses 2014-2018
- Latin America: leading sources of information for business software purchase 2018
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