- Media & Advertising›
- Advertising & Marketing ›
Planned changes to marketing budgets in the U.S. in 2017, by channel
Planned changes to marketing budgets in the U.S. in 2017, by channel
Planned changes to marketing budgets in the United States in 2017, by channel
This statistic shows the planned change to marketing budgets in the United States as of March 2017, broken down by marketing channel. During the survey, 48 percent of respondents reported intending to increase spending on e-mail marketing and that 29 percent intended to increase spending on online display ads.
Planned changes to marketing budgets in the United States in 2017, by channel
Loading statistic...
| Increase | Maintain | Decrease | N/A | |
|---|---|---|---|---|
| 48% | 48% | 2% | 2% | |
| Videos/Podcasts/Blogs | 33% | 28% | 3% | 36% |
| Online display ads | 29% | 51% | 5% | 15% |
| Public relations | 21% | 45% | 6% | 28% |
| Search marketing | 26% | 37% | 4% | 33% |
| Print Advertising | 15% | 49% | 23% | 13% |
| Sponsorships | 20% | 51% | 7% | 22% |
| Direct mail | 16% | 33% | 16% | 35% |
| Increase | Maintain | Decrease | N/A | |
|---|---|---|---|---|
| 48% | 48% | 2% | 2% | |
| Videos/Podcasts/Blogs | 33% | 28% | 3% | 36% |
| Online display ads | 29% | 51% | 5% | 15% |
| Public relations | 21% | 45% | 6% | 28% |
| Search marketing | 26% | 37% | 4% | 33% |
| Print Advertising | 15% | 49% | 23% | 13% |
| Sponsorships | 20% | 51% | 7% | 22% |
| Direct mail | 16% | 33% | 16% | 35% |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows the planned change to marketing budgets in the United States as of March 2017, broken down by marketing channel. During the survey, 48 percent of respondents reported intending to increase spending on e-mail marketing and that 29 percent intended to increase spending on online display ads.
Show more- Show sources information
- Show publisher information
- Release date
- March 2017
- Region
- United States
- Survey time period
- 2017
- Number of respondents
- 400 respondents
- Special properties
- Among trade show marketers/exhibitors
- Method of interview
- Face-to-face interview
- Supplementary notes
-
During the survey, this question was posed as follows: "In addition to trade shows, indicate whether your organization will increase, decrease or maintain spending on the following marketing mediums in 2016?"
The source does not provide information on the exact survey date.
Source
- Show sources information
- Show publisher information
- Release date
- March 2017
More information
- Region
- United States
- Survey time period
- 2017
- Number of respondents
- 400 respondents
- Special properties
- Among trade show marketers/exhibitors
- Method of interview
- Face-to-face interview
- Supplementary notes
-
During the survey, this question was posed as follows: "In addition to trade shows, indicate whether your organization will increase, decrease or maintain spending on the following marketing mediums in 2016?"
The source does not provide information on the exact survey date.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
TV advertising in the U.S.
- 158 page/s
- English
- pptx
- Detailed references
Everything On "TV advertising in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Public relations"
- Industry financials
The most important statistics
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)Global marketing services spending 2012-2018
- Public relations (PR) industry revenue worldwide in 2016 and 2020 (in billion U.S. dollars)PR industry revenue worldwide 2016-2020
- Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars)Marketing services spending in North America 2015-2018, by category
- Estimated aggregate revenue of U.S. public relations agencies from 2000 to 2017 (in billion U.S. dollars)Estimated revenue of U.S. public relations agencies 2000-2017
- Revenue generated by public relations agencies in the United States in 2017, by source (in million U.S. dollars)Public relations agencies revenue in the U.S. 2017, by source
- Estimated expenses of U.S. public relations agencies from 2007 to 2017 (in billion U.S. dollars)Expenses of U.S. public relations agencies 2007-2017
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)U.S. agency revenue 2011-2017, by discipline
- Growth rate of U.S. agency revenue from 2009 to 2017, by disciplineGrowth rate of U.S. agency revenue 2009-2017, by discipline
- Employment
The most important statistics
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector Number of establishments in U.S. advertising industry 2007-2016, by sector
- Employment in U.S. advertising and related services from 2009 to 2016, by subsectorEmployment in U.S. advertising services 2009-2016, by subsector
- Change in employment for public relations specialists in the United States from 2014 to 2024Change in employment for P.R. specialists in the U.S. 2014-2024
- Median annual wages of public relations specialists in the United States as of May 2017 (in U.S. dollars)Median annual wages of PR specialists in the U.S. 2017
- Challenges facing the public relations (PR) industry worldwide as of February 2017PR industry challenges 2017
- Most valued skills in the public relations (PR) industry worldwide as of February 2018PR industry most valued skills 2018
- Leading players
The most important statistics
- Client retention rates of the leading public relations agencies as of March 2019Client retention rates of leading PR agencies as of March 2019
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2017
- Fastest growing PR agencies in the United States in 2017Fastest growing PR agencies in the U.S. 2017
- Fastest growing PR agencies worldwide in 2017Fastest growing PR agencies worldwide 2017
- Largest agency holding groups and independent networks worldwide in 2017, by PR revenue (in million U.S. dollars)Largest agency holding groups worldwide 2017, by PR revenue
- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)Leading PR firms in the U.S. 2017, by net fees
- Leading public relations firms with major U.S. operations in 2017, by number of employeesLeading PR firms in the U.S. in 2017, by number of employees
- Revenue generated by Havas Group from 2013 to 2016 (in billion euros)Havas Group revenue 2013-2016
- Use
The most important statistics
- Popularity of marketing channels among companies in the United States as of April 2016Popularity of marketing channels in the U.S. 2016
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- Distribution of health care companies' marketing budgets in the United States in 2017, by channelU.S. health care companies: distribution of marketing budget 2017, by channel
- For which aspects of your marketing strategy or execution do you currently use specialized marketing technology software?Applications of MarTech software in the U.S. 2016
- Average number of press mentions per brand per month in the United States in 2016, by industryBrand marketing: number of press mentions 2016, by industry
- Average number of social shares per press mention of a brand in the United States in 2016, by industryDigital PR: social shares per press mention 2016, by industry
- Share of small businesses investing in selected marketing channels in North America as of December 2016Marketing channels U.S. small businesses invest in 2016
- Which of the following marketing tactics do you most rely on to grow your business?Marketing channels crucial to U.S. small businesses growth 2016
- Lobbying
The most important statistics
- Total lobbying spending in the United States from 1998 to 2017 (in billion U.S. dollars)Total lobbying spending in the U.S. 1998-2017
- Total lobbying expenses in the United States in 2017, by sector (in million U.S. dollars)Total lobbying expenses in the U.S. 2017, by sector
- Number of registered active lobbyists in the United States from 2000 to 2018Number of lobbyists in the U.S. 2000-2018
- Ranking of the top lobbying firms in the United States in 2017, by expenses (in million U.S. dollars)Top lobbying firms in the U.S. 2017, by expenses
- Lobbying expenses of Walt Disney Company in the United States from 1998 to 2018 (in million U.S. dollars)Disney: lobbying expense 1998-2018
- Annual lobbyist salaries in the United States as of May 30, 2018, by percentile (in 1,000 U.S. dollars)Lobbyist salaries in the U.S. 2018
Popular Related Keywords
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Effectiveness of media spend in the U.S. 2016, by channel
- Digital marketing spend inhibitors in the U.S. 2016
- Channels included in media budgets in the U.S. 2016
- Channels included in media budgets in Asia 2016
- Media budgets: brand vs. direct response advertising in Asia 2016, by channel
- Media budgets: brand vs. direct response advertising in the U.S. 2016, by channel
- Unattractive media channels for U.S. marketers 2016
- Distribution of marketing spending in Sweden 2016, by channel and revenue
- Leading digital marketing channels with planned budget increase in Canada 2016
- Marketing channels with increased spending in Canada 2013-2014
- Expected change in marketing spend worldwide 2017, by channel
- Sectors with the highest marketing spend based on revenue share in the UK 2016
- Social media marketing activities with planned budget increase in Brazil 2016
- Marketing budget revenue share in Slovenia 2016
- Annual paid search marketing budget in the UK in 2013
- Product discovery channels in the U.S. 2015, by age & gender
- Leading marketing & communication channels used by public libraries in the U.S. 2018
- Channels optimized for customer experience worldwide 2016
- Meeting consumer expectations on privacy in the United Kingdom (UK) 2015
- Latin America: leading sources of information for business software purchase 2017
Studies
- Digital marketing in the United Kingdom (UK)
- B2B marketing
- Marketing personalization
- E-mail marketing
- Mobile marketing in the U.S.
- Content marketing
- SME marketing in the U.S.
- Facebook marketing
- Twitter marketing
- Mobile Marketing Survey 2013
- Mobile Marketing Survey 2012
- State of Slovenian Marketing 2016
- US Public Libraries Marketing and Communications Landscape
- B2B Content Marketing 2019
- B2C Content Marketing 2019
Statistics on "Public relations"
- Marketing services spending worldwide from 2012 to 2018 (in billion U.S. dollars)
- Public relations (PR) industry revenue worldwide in 2016 and 2020 (in billion U.S. dollars)
- Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars)
- Estimated aggregate revenue of U.S. public relations agencies from 2000 to 2017 (in billion U.S. dollars)
- Revenue generated by public relations agencies in the United States in 2017, by source (in million U.S. dollars)
- Estimated expenses of U.S. public relations agencies from 2007 to 2017 (in billion U.S. dollars)
- U.S. agency revenue from 2011 to 2017, by discipline (in billion U.S. dollars)
- Growth rate of U.S. agency revenue from 2009 to 2017, by discipline
- Planned changes to marketing budgets in the United States in 2017, by channel
- Number of establishments in the advertising and related services industry in the United States from 2007 to 2016, by sector
- Employment in U.S. advertising and related services from 2009 to 2016, by subsector
- Change in employment for public relations specialists in the United States from 2014 to 2024
- Median annual wages of public relations specialists in the United States as of May 2017 (in U.S. dollars)
- Challenges facing the public relations (PR) industry worldwide as of February 2017
- Most valued skills in the public relations (PR) industry worldwide as of February 2018
- Client retention rates of the leading public relations agencies as of March 2019
- Leading PR agencies worldwide in 2017, by fee income (in million U.S. dollars)
- Fastest growing PR agencies in the United States in 2017
- Fastest growing PR agencies worldwide in 2017
- Largest agency holding groups and independent networks worldwide in 2017, by PR revenue (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by net fees (in million U.S. dollars)
- Leading public relations firms with major U.S. operations in 2017, by number of employees
- Revenue generated by Havas Group from 2013 to 2016 (in billion euros)
- Revenue generated by Dentsu worldwide from 2014 to 2018 (in billion Japanese yen)
- Number of acquisitions carried out by selected advertising holdings worldwide from 2016 to 2018
- Popularity of marketing channels among companies in the United States as of April 2016
- Most in-demand agency services among companies in the United States as of April 2016
- Distribution of health care companies' marketing budgets in the United States in 2017, by channel
- For which aspects of your marketing strategy or execution do you currently use specialized marketing technology software?
- Average number of press mentions per brand per month in the United States in 2016, by industry
- Average number of social shares per press mention of a brand in the United States in 2016, by industry
- Share of small businesses investing in selected marketing channels in North America as of December 2016
- Which of the following marketing tactics do you most rely on to grow your business?
- Which of the following marketing tactics do you plan on implementing in 2017?
- Most effective lead and customer generation tactics in the franchise industry in the United States in 2016
- Obligations of the U.S. federal government on contracts for public relations from 2006 to 2015 (in million U.S. dollars)
- Total lobbying spending in the United States from 1998 to 2017 (in billion U.S. dollars)
- Total lobbying expenses in the United States in 2017, by sector (in million U.S. dollars)
- Number of registered active lobbyists in the United States from 2000 to 2018
- Ranking of the top lobbying firms in the United States in 2017, by expenses (in million U.S. dollars)
- Lobbying expenses of Walt Disney Company in the United States from 1998 to 2018 (in million U.S. dollars)
- Annual lobbyist salaries in the United States as of May 30, 2018, by percentile (in 1,000 U.S. dollars)
- How would you rate the effectiveness of your media spend for the following channels?
- Which three factors prevent your organization from spending more on digital channels?
- Which channels do you include when allocating the media budget?
- Which channels do you include when allocating the media budget?
- How does your organization use its media budget for the following channels?
- How does your organization use its media budget for the following channels?
- For which three channels would you decrease your media spend?
- Distribution of marketing spending in Sweden in 2016, by channel and companies' revenue
- Share of marketing leaders planning to increase budgets on selected digital marketing activities in Canada as of March 2016
- Marketing channels for which marketers planned to increase spending in Canada in 2013 and 2014
- Change in marketing spending according to marketing professionals worldwide as of September 2017, by channel
- Industry sectors ranked by marketing budget revenue share in the United Kingdom (UK) in 2016
- Share of marketing leaders planning to increase budgets on selected social media marketing activities in Brazil as of March 2016
- Revenue share of marketing budgets in companies in Slovenia in 2016
- How much do you spend on paid search per year?
- In which of the following ways, if any, do you learn about new products you would like to purchase?
- Leading marketing and communication channels used by public libraries in the United States in 2018
- Leading channels optimized for customer experience according to marketing professionals in the United States as of November 2016
- How do you meet consumer expectations on privacy?
- What sources of information do you rely on when making purchase decisions for business software?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account |
Instant Access
Premium Account | ||
|---|---|---|---|
Our servicesClick the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.