Planned changes to marketing budgets in the United States in 2017, by channel

Planned changes to marketing budgets in the U.S. in 2017, by channel This statistic shows the planned change to marketing budgets in the United States as of March 2017, broken down by marketing channel. During the survey, 48 percent of respondents reported intending to increase spending on e-mail marketing and that 29 percent intended to increase spending on online display ads.
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IncreaseMaintainDecreaseN/A
E-mail48%48%2%2%
Videos/Podcasts/Blogs33%28%3%36%
Online display ads29%51%5%15%
Public relations21%45%6%28%
Search marketing26%37%4%33%
Print Advertising15%49%23%13%
Sponsorships20%51%7%22%
Direct mail16%33%16%35%
IncreaseMaintainDecreaseN/A
E-mail48%48%2%2%
Videos/Podcasts/Blogs33%28%3%36%
Online display ads29%51%5%15%
Public relations21%45%6%28%
Search marketing26%37%4%33%
Print Advertising15%49%23%13%
Sponsorships20%51%7%22%
Direct mail16%33%16%35%
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Description Source More information
This statistic shows the planned change to marketing budgets in the United States as of March 2017, broken down by marketing channel. During the survey, 48 percent of respondents reported intending to increase spending on e-mail marketing and that 29 percent intended to increase spending on online display ads.
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Release date
March 2017
Region
United States
Survey time period
2017
Number of respondents
400 respondents
Special properties
Among trade show marketers/exhibitors
Method of interview
Face-to-face interview
Supplementary notes
During the survey, this question was posed as follows: "In addition to trade shows, indicate whether your organization will increase, decrease or maintain spending on the following marketing mediums in 2016?"
The source does not provide information on the exact survey date.

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