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Planned changes to marketing budgets in the U.S. in 2017, by channel
Planned changes to marketing budgets in the U.S. in 2017, by channel
Planned changes to marketing budgets in the United States in 2017, by channel
by A. Guttmann,
last edited
May 15, 2018
This statistic shows the planned change to marketing budgets in the United States as of March 2017, broken down by marketing channel. During the survey, 48 percent of respondents reported intending to increase spending on e-mail marketing and that 29 percent intended to increase spending on online display ads.
Planned changes to marketing budgets in the United States in 2017, by channel
Loading statistic...
| Increase | Maintain | Decrease | N/A | |
|---|---|---|---|---|
| 48% | 48% | 2% | 2% | |
| Videos/Podcasts/Blogs | 33% | 28% | 3% | 36% |
| Online display ads | 29% | 51% | 5% | 15% |
| Public relations | 21% | 45% | 6% | 28% |
| Search marketing | 26% | 37% | 4% | 33% |
| Print Advertising | 15% | 49% | 23% | 13% |
| Sponsorships | 20% | 51% | 7% | 22% |
| Direct mail | 16% | 33% | 16% | 35% |
| Increase | Maintain | Decrease | N/A | |
|---|---|---|---|---|
| 48% | 48% | 2% | 2% | |
| Videos/Podcasts/Blogs | 33% | 28% | 3% | 36% |
| Online display ads | 29% | 51% | 5% | 15% |
| Public relations | 21% | 45% | 6% | 28% |
| Search marketing | 26% | 37% | 4% | 33% |
| Print Advertising | 15% | 49% | 23% | 13% |
| Sponsorships | 20% | 51% | 7% | 22% |
| Direct mail | 16% | 33% | 16% | 35% |
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by A. Guttmann,
last edited
May 15, 2018
This statistic shows the planned change to marketing budgets in the United States as of March 2017, broken down by marketing channel. During the survey, 48 percent of respondents reported intending to increase spending on e-mail marketing and that 29 percent intended to increase spending on online display ads.
- Source
- Exhibitor
- Show further sources information
- Show publisher information
- Release date
- March 2017
- Region
- United States
- Survey time period
- 2017
- Number of respondents
- 400 respondents
- Special properties
- Among trade show marketers/exhibitors
- Method of interview
- Face-to-face interview
- Supplementary notes
-
During the survey, this question was posed as follows: "In addition to trade shows, indicate whether your organization will increase, decrease or maintain spending on the following marketing mediums in 2016?"
The source does not provide information on the exact survey date.
Free access to basic statistics
Source
- Source
- Exhibitor
- Show further sources information
- Show publisher information
- Release date
- March 2017
More information
- Region
- United States
- Survey time period
- 2017
- Number of respondents
- 400 respondents
- Special properties
- Among trade show marketers/exhibitors
- Method of interview
- Face-to-face interview
- Supplementary notes
-
During the survey, this question was posed as follows: "In addition to trade shows, indicate whether your organization will increase, decrease or maintain spending on the following marketing mediums in 2016?"
The source does not provide information on the exact survey date.
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