Sales of the leading potato chip brands of the United States in 2017 (in million U.S. dollars)

Sales of the leading potato chip brands of the U.S. 2017 This graph shows the sales of the leading potato chip brands of the United States in 2017. Lay's was the leading potato chip brand of the United States with about 1.7 billion U.S. dollars worth of sales in 2017, accounting for approximately 29.6 percent of the potato chip market that year.
U.S. potato chip market

Potato chips are one of the subcategories of the retail snacking department. They are made out of potatoes. After harvest, the main production steps include sorting, washing, peeling, trimming and cutting into thin slices. Further along in the manufacturing process, they are washed again and dewatered and either take a bath in the deep fryer or are baked until they take on a crunchy consistency. Classic potato chips are slightly salted, but a large variety of flavors or seasonings widely available intending a move towards the refinement of a basic potato chip.

In the U.S. retail landscape, Lay’s were ranked as the leading potato chip brand in the United States in 2016, with Ruffles potato chips ranked fourth. These potato chips are known for their crinkle-cut. In accordance, the brand is marketed by the slogan ‘Ruffles have ridges’. Both potato chip brands – Lay’s and Ruffles - are owned by Frito Lay North America, which is one of PepsiCo’s subdivisions who manufactures sweet and savory snack foods. Frito Lay was the undisputed market leader of potato chips in the United States, based on generated sales. The wholly owned subsidiary is headquartered in Plano, TX, United States.

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Sales in million U.S. dollars
Lay's1,694.2
Wavy Lay's508.7
Pringles549.7
Ruffles542.1
Private label448
Lay's Kettle Cooked291
Cape Cod227.8
Utz194.6
Kettle163.5
Baked Lay's79.5
Sales in million U.S. dollars
Lay's1,694.2
Wavy Lay's508.7
Pringles549.7
Ruffles542.1
Private label448
Lay's Kettle Cooked291
Cape Cod227.8
Utz194.6
Kettle163.5
Baked Lay's79.5
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Description Source More information
This graph shows the sales of the leading potato chip brands of the United States in 2017. Lay's was the leading potato chip brand of the United States with about 1.7 billion U.S. dollars worth of sales in 2017, accounting for approximately 29.6 percent of the potato chip market that year.
U.S. potato chip market

Potato chips are one of the subcategories of the retail snacking department. They are made out of potatoes. After harvest, the main production steps include sorting, washing, peeling, trimming and cutting into thin slices. Further along in the manufacturing process, they are washed again and dewatered and either take a bath in the deep fryer or are baked until they take on a crunchy consistency. Classic potato chips are slightly salted, but a large variety of flavors or seasonings widely available intending a move towards the refinement of a basic potato chip.

In the U.S. retail landscape, Lay’s were ranked as the leading potato chip brand in the United States in 2016, with Ruffles potato chips ranked fourth. These potato chips are known for their crinkle-cut. In accordance, the brand is marketed by the slogan ‘Ruffles have ridges’. Both potato chip brands – Lay’s and Ruffles - are owned by Frito Lay North America, which is one of PepsiCo’s subdivisions who manufactures sweet and savory snack foods. Frito Lay was the undisputed market leader of potato chips in the United States, based on generated sales. The wholly owned subsidiary is headquartered in Plano, TX, United States.

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Release date
April 2017
Region
United States
Survey time period
52 weeks ended January 22, 2017
Supplementary notes
Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended January 22, 2017.

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