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PepsiCo: ad spend in the U.S. 2014-2017
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PepsiCo: ad spend in the U.S. 2014-2017
PepsiCo's advertising spending in the United States from 2014 to 2017 (in billion U.S. dollars)
This timeline shows PepsiCo's advertising spending in the United States from 2014 to 2017. The company's spend amounted to 1.38 billion U.S. dollars in 2017.
PepsiCo's advertising spending in the United States from 2014 to 2017 (in billion U.S. dollars)
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Description
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This timeline shows PepsiCo's advertising spending in the United States from 2014 to 2017. The company's spend amounted to 1.38 billion U.S. dollars in 2017.
Show more- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- United States
- Survey time period
- 2014 to 2017
- Supplementary notes
- The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2014 to 2017
- Supplementary notes
- The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Statistics on "PepsiCo"
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- Key figures
The most important statistics
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- PepsiCo's net revenue worldwide from 2013 to 2018, by division (in million U.S. dollars)PepsiCo's net revenue worldwide 2013-2018, by division
- PepsiCo's distribution of net revenue worldwide in 2017, by segmentPepsiCo's distribution of net revenue worldwide 2017, by segment
- PepsiCo's distribution of net revenue worldwide from 2011 to 2018, by food and beveragePepsiCo's mix of net revenue worldwide 2011-2018, by food and beverage
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- PepsiCo's advertising expenses worldwide from 2013 to 2017 (in billion U.S. dollars)PepsiCo: ad spend worldwide 2013-2017
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- Sales of the leading cheese snack brands of the United States in 2017 (in million U.S. dollars)Leading cheese snack brands sales of the U.S. 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- PepsiCo's business figures 2008-2018
- Change in PepsiCo's operating profit worldwide 2007-2018
- PepsiCo's operating profit worldwide 2013-2018, by division
- Global soft drink market share of Coca-Cola and PepsiCo 2015, based on volume
- Quaker: ad spend in the U.S. 2011-2014
- PepsiCo's quarterly gross profit worldwide 2012-2018
- PepsiCo: penetration rate of different drink brands in France 2015
- U.S. oatmeal/hot cereal dollar sales of Quaker and B&G Foods 2015
- Advertising spending of PepsiCo in the U.S. 2013
- PepsiCo's quarterly net revenue worldwide 2012-2018
- Volume sales of soft drink brands of the PepsiCo in the U.S. 2013
- Penetration rate of different PepsiCo grocery brands in France 2014
- Sierra Mist: ad spend in the U.S. 2012-2013
- PepsiCo: penetration rate of drinks and soups brands in France 2014
Studies
Statistics on "PepsiCo"
- The 100 largest companies in the world by market value in 2018 (in billion U.S. dollars)
- Leading most valuable soft drink brands worldwide in 2018, based on brand value (in million U.S. dollars)
- Product brands with the most Facebook fans as of April 2019 (in millions)
- Most pictured food and beverage brands found on Instagram posts worldwide as of July 2017
- Sales of the leading consumer packaged goods (CPG) food processing companies in the United States in 2017 (in billion U.S. dollars)
- Sales value of salty snacks in the United States in 2016, by company (in billion U.S. dollars)*
- Leading vendors of potato chips in the United States in 2017, based on sales (in million U.S. dollars)
- Leading vendors of tortilla and tostada chips in the United States in 2018, based on sales (in million U.S. dollars)
- Leading vendors of cheese snacks in the United States in 2017, based on sales (in million U.S. dollars)
- Leading vendors of granola bars in the United States in 2017, based on sales (in million U.S. dollars)
- Retail sales value of the leading sauce, dressings, and condiments companies in the United States in 2017 (in million U.S. dollars)
- Leading vendors of energy drinks in the United States in 2018, based on sales (in million U.S. dollars)
- Leading vendors of bottled water in the United States in 2018, based on sales (in million U.S. dollars)
- PepsiCo's net revenue worldwide from 2007 to 2018 (in billion U.S. dollars)
- PepsiCo's net revenue worldwide from 2013 to 2018, by division (in million U.S. dollars)
- PepsiCo's distribution of net revenue worldwide in 2017, by segment
- PepsiCo's distribution of net revenue worldwide from 2011 to 2018, by food and beverage
- PepsiCo's net income worldwide from 2007 to 2018 (in million U.S. dollars)
- PepsiCo's operating profit margin worldwide from 2007 to 2018
- PepsiCo's operating profit share worldwide in 2017, by division
- Research and development (R&D) costs of PepsiCo worldwide from 2013 to 2018 (in million U.S. dollars)
- Number of employees of PepsiCo worldwide from 2013 to 2018 (in 1,000s)
- PepsiCo's advertising expenses worldwide from 2013 to 2017 (in billion U.S. dollars)
- Advertising spending of selected beverage brands in the in the United States in 2017 (in million U.S. dollars)
- Leading beverages advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)
- Most active sponsors of music festivals in North America as of August 2017, by share of sponsorship
- Number of celebrity endorsement deals for selected soft drink brands in the United States as of June 2016
- Sales of the leading potato chip brands of the United States in 2017 (in million U.S. dollars)
- Sales of the leading tortilla and tostada chip brands of the United States in 2017 (in million U.S. dollars)
- Sales of the leading cheese snack brands of the United States in 2017 (in million U.S. dollars)
- Sales of the leading granola bar brands of the United States in 2017 (in million U.S. dollars)
- Sales of the leading hot cereal brands of the United States in 2016 (in million U.S. dollars)
- Change in volume sales of carbonated soft drinks (CSD) and bottled water in the United States in 2016, by brand
- Sales of the leading bottled still water brands in the United States in 2018 (in million U.S. dollars)
- Sports drink unit sales in U.S. convenience stores (C-stores) in 2017, by brand (in millions)
- PepsiCo's business figures from 2008 to 2018 (in million U.S. dollars)*
- Change in PepsiCo's operating profit worldwide from 2007 to 2018
- PepsiCo's operating profit worldwide from 2013 to 2018, by division (in million U.S. dollars)
- Soft drink market share of Coca-Cola and PepsiCo worldwide in 2015, based on volume
- PepsiCo's advertising spending on Quaker Oats Company in the United States in 2011 and 2014 (in million U.S. dollars)
- PepsiCo's quarterly gross profit worldwide from 2012 to 2018 (in million U.S. dollars)
- Penetration rate in supermarkets and hypermarkets of different non-alcoholic brands belonging to the PepsiCo group in France in 2015
- Dollar sales of Quaker and B&G Foods oatmeal/hot cereal in the United States in 2015 (in million U.S. dollars)
- Advertising spending of PepsiCo in the United States in 2013, by medium (in million U.S. dollars)
- PepsiCo's quarterly net revenue worldwide from 2012 to 2018 (in million U.S. dollars)
- Volume sales of soft drink brands of PepsiCo in the United States in 2013 (in million gallons)*
- Penetration rate of different grocery brands belonging to PepsiCo in France in 2014
- PepsiCo's advertising spending on Sierra Mist in the United States in 2012 and 2013 (in million U.S. dollars)
- Penetration rate of different drinks and soups brands belonging to PepsiCo in France in 2014
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