PepsiCo: ad spend in the U.S. 2021

In 2021, PepsiCo invested 1.96 billion U.S. dollars in advertising in the United States. The beverage manufacturer reached the highest ad spending during the period in review. Compared to 2020, PepsiCo's expenditures on advertising increased by around 12 percent.

PepsiCo's advertising spending in the United States from 2014 to 2021 (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Release date

July 2022

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Region

United States

Survey time period

2014 to 2021

Supplementary notes

The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.

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