• PepsiCo: ad spend in the U.S. 2019

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In 2019, PepsiCo invested 1.73 billion U.S. dollars in advertising in the United States. That year, compared to 2018, the beverage manufacturer increased its ad spend in the country by roughly 240 million dollars.

PepsiCo's advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Source

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Sources

Release date

July 2020

More information

Region

United States

Survey time period

2014 to 2019

Supplementary notes

The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.