PepsiCo company's market share in the U.S. 2004-2019

In 2019, PepsiCo's U.S. market share was 24.1 percent. PepsiCo is an American food and beverage corporation, based in Purchase, NY. Famous company brands are Pepsi and Mountain Dew. Other soft drink industry market shares may be found here.

PepsiCo.

PepsiCo, Inc. is an American multinational food, snack, and beverage corporation. Their most famous product is their Pepsi soft drink, which was developed 1898 by Caleb Bradham. The company was founded in 1902 by Bradham himself and experienced financial success up to World War I. As a result of sugar rationing during the war, Bradham declared bankruptcy. In 1923, the Pepsi secret recipe and company trademark was purchased by Charles Guth of the Craven Holding Corporation. Guth was president of Loft Incorporated, a candy manufacturer that ran 155 stores across the United States. Loft was responsible for the reformulation and promotion of Pepsi. After a lengthy court battle between Guth and Loft Inc., Pepsi was absorbed into Loft, and re-branded as Pepsi-Cola Company (PepsiCo) in 1935. Since then, PepsiCo has introduced other drink brands, as well as snack foods. PepsiCo has established itself as second most popular soft drink company in the United States with a net revenue of 21.73 billion U.S. dollars under its North American beverages division in 2019.