Sales of the leading non-chocolate chewy candy brands of the U.S. 2017

Skittles were America’s favorite non-chocolate chewy candy in 2017, with sales in excess of 185 million U.S. dollars. After private label brands, Starburst and Sour Patch Kids were the next highest selling brands. Private brands nearly matched Skittles’ sales at 183 million dollars while Starburst and Sour Patch Kids brought in 162 million and 122 million respectively. Of the leading chewy candies, Skittles had the lowest level of growth, just 3.43 percent, a fraction of other brands.

History of Skittles

Skittles were first brought to market in 1974 by a British company and introduced to North America in 1979. Currently, the candy brand is produced by the Wrigley Company, a subsidiary of Mars, Incorporated. The Wrigley Company was purchased by Mars in 2008 for 23 billion dollars. Mars is the leading confectionery company in the world, and one of largest private companies in the world.

Too much of a good thing?

Despite being a top seller, Skittles were the least favorite candy to receive for Halloween, according to respondents in a recent survey.

Sales of the leading non-chocolate chewy candy brands of the United States in 2017

Sales in million U.S. dollars
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Release date

April 2017


United States

Survey time period

52 weeks ended January 22, 2017

Supplementary notes

Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended January 22, 2017.

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Statistics on "Confectionery"

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