Skittles were America’s favorite non-chocolate chewy candy in 2017, with sales in excess of 185 million U.S. dollars. After private label brands, Starburst and Sour Patch Kids were the next highest selling brands. Private brands nearly matched Skittles’ sales at 183 million dollars while Starburst and Sour Patch Kids brought in 162 million and 122 million respectively. Of the leading chewy candies, Skittles had the lowest level of growth, just 3.43 percent, a fraction of other brands.
History of Skittles
Skittles were first brought to market in 1974 by a British company and introduced to North America in 1979. Currently, the candy brand is produced by the Wrigley Company, a subsidiary of Mars, Incorporated. The Wrigley Company was purchased by Mars in 2008 for 23 billion dollars. Mars is the leading confectionery company in the world, and one of largest private companies in the world.
Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended January 22, 2017.
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Grocery Headquarters. (April 1, 2017). Sales of the leading non-chocolate chewy candy brands of the United States in 2017 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/190409/top-non-chocolate-chewy-candy-brands-in-the-united-states/
Grocery Headquarters. "Sales of the leading non-chocolate chewy candy brands of the United States in 2017 (in million U.S. dollars)." Chart. April 1, 2017. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/190409/top-non-chocolate-chewy-candy-brands-in-the-united-states/
Grocery Headquarters. (2017). Sales of the leading non-chocolate chewy candy brands of the United States in 2017 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/190409/top-non-chocolate-chewy-candy-brands-in-the-united-states/
Grocery Headquarters. "Sales of The Leading Non-chocolate Chewy Candy Brands of The United States in 2017 (in Million U.S. Dollars)." Statista, Statista Inc., 1 Apr 2017, https://www.statista.com/statistics/190409/top-non-chocolate-chewy-candy-brands-in-the-united-states/
Grocery Headquarters, Sales of the leading non-chocolate chewy candy brands of the United States in 2017 (in million U.S. dollars) Statista, https://www.statista.com/statistics/190409/top-non-chocolate-chewy-candy-brands-in-the-united-states/ (last visited September 01, 2024)
Sales of the leading non-chocolate chewy candy brands of the United States in 2017 (in million U.S. dollars) [Graph], Grocery Headquarters, April 1, 2017. [Online]. Available: https://www.statista.com/statistics/190409/top-non-chocolate-chewy-candy-brands-in-the-united-states/