American customer satisfaction index: athletic shoe companies 2010-2021

With an American customer satisfaction index score of 79 for its athletic shoes, Adidas outranked Nike in 2021. That year, Adidas had a score of just one point higher than Nike, while the roles were in fact reversed in 2020.

Nike puts its best foot forward

Nike is one of the most popular brands for sports shoes among consumers worldwide. In 2021, the company made over 11.5 billion U.S. dollars in North America by selling footwear alone. Apparel, which made up the second-largest segment, generated just over five billion dollars on the continent. With the highest sales and the highest number of active Nike stores, the United States made up the largest North American market, specifically.

The U.S. sports and swimwear market

Most likely as a result of the coronavirus (COVID-19) pandemic, overall U.S. revenue numbers for the sports and swimwear market in 2020 stood at roughly 53 billion U.S. dollars, which was a decrease of almost 20 billion U.S. dollars compared to 2019. Despite this steep decline, the industry is set to bounce back soon and exceed previous sales figures, reaching a projected 96 billion U.S. dollars in 2025. Each year, over half of the market’s revenue had been specifically generated through women’s sports and swimwear.