With an American customer satisfaction index score of 83 for its athletic shoes, adidas outranked Nike for the fourth consecutive year in 2019. Nike received a score of 81, which was the highest rating it has been awarded in decades.
The sports footwear market in the United States was valued at 37.46 billion U.S. dollars in 2019 and is forecast to continue rising. Around two-thirds of adults in the United States wear sports shoes in everyday life, and this demand for comfortable and fashionable footwear is one of the main factors driving market growth.
The American customer satisfaction index scores for athletic shoe companies in the U.S. from 1997 to 2019*
* The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares. Subjects of investigation are 10 economic sectors, 47 industries (including e-commerce and e-business), more than 225 companies, and over 200 federal or local government services.
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ACSI. (October 31, 2019). The American customer satisfaction index scores for athletic shoe companies in the U.S. from 1997 to 2019* [Graph]. In Statista. Retrieved February 23, 2020, from https://www.statista.com/statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/
ACSI. "The American customer satisfaction index scores for athletic shoe companies in the U.S. from 1997 to 2019*." Chart. October 31, 2019. Statista. Accessed February 23, 2020. https://www.statista.com/statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/
ACSI. (2019). The American customer satisfaction index scores for athletic shoe companies in the U.S. from 1997 to 2019*. Statista. Statista Inc.. Accessed: February 23, 2020. https://www.statista.com/statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/
ACSI. "The American Customer Satisfaction Index Scores for Athletic Shoe Companies in The U.S. from 1997 to 2019*." Statista, Statista Inc., 31 Oct 2019, https://www.statista.com/statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/
ACSI, The American customer satisfaction index scores for athletic shoe companies in the U.S. from 1997 to 2019* Statista, https://www.statista.com/statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/ (last visited February 23, 2020)
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