With an American customer satisfaction index score of 79 for its athletic shoes, Adidas outranked Nike in 2021. That year, Adidas had a score of just one point higher than Nike, while the roles were in fact reversed in 2020.
Nike puts its best foot forward
Nike is one of the most popular brands for sports shoes among consumers worldwide. In 2021, the company made over 11.5 billion U.S. dollars in North America by selling footwear alone. Apparel, which made up the second-largest segment, generated just over five billion dollars on the continent. With the highest sales and the highest number of active Nike stores, the United States made up the largest North American market, specifically.
The U.S. sports and swimwear market
Most likely as a result of the coronavirus (COVID-19) pandemic, overall U.S. revenue numbers for the sports and swimwear market in 2020 stood at roughly 53 billion U.S. dollars, which was a decrease of almost 20 billion U.S. dollars compared to 2019. Despite this steep decline, the industry is set to bounce back soon and exceed previous sales figures, reaching a projected 96 billion U.S. dollars in 2025. Each year, over half of the market’s revenue had been specifically generated through women’s sports and swimwear.
The American customer satisfaction index scores for athletic shoe companies in the U.S. from 2010 to 2021
The release date is the date the information was accessed.
The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares. Subjects of investigation are 10 economic sectors, 47 industries (including e-commerce and e-business), more than 225 companies, and over 200 federal or local government services.
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ACSI. (February 17, 2022). The American customer satisfaction index scores for athletic shoe companies in the U.S. from 2010 to 2021 [Graph]. In Statista. Retrieved May 17, 2022, from https://www.statista.com/statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/
ACSI. "The American customer satisfaction index scores for athletic shoe companies in the U.S. from 2010 to 2021." Chart. February 17, 2022. Statista. Accessed May 17, 2022. https://www.statista.com/statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/
ACSI. (2022). The American customer satisfaction index scores for athletic shoe companies in the U.S. from 2010 to 2021. Statista. Statista Inc.. Accessed: May 17, 2022. https://www.statista.com/statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/
ACSI. "The American Customer Satisfaction Index Scores for Athletic Shoe Companies in The U.S. from 2010 to 2021." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/
ACSI, The American customer satisfaction index scores for athletic shoe companies in the U.S. from 2010 to 2021 Statista, https://www.statista.com/statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/ (last visited May 17, 2022)
