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American customer satisfaction index: athletic shoe companies 1997-2020

With an American customer satisfaction index score of 78 for its athletic shoes, Nike outranked Adidas for the first time in five years. Adidas had a score of just one point lower than Nike that year.

Nike puts its best foot forward

Nike is one of the most popular brands for sports shoes among consumers in the United States. In 2020, the company made over nine billion U.S. dollars in the United States by selling footwear alone. Apparel, which made up the second-largest segment, generated over four and a half billion dollars on U.S. soil. That year, Nike sold their products in nearly 350 stores across the United States.

U.S. sports and swimwear market

In 2020, overall revenue numbers for the sports and swimwear market in the United States reached over 72 billion U.S. dollars, which is a slight decrease compared to 2019. Over half of the market’s revenue was specifically made through women’s sports and swimwear. For the year 2025, U.S. sports and swimwear revenue is projected to reach over 95 billion U.S. dollars.

The American customer satisfaction index scores for athletic shoe companies in the U.S. from 1997 to 2020

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Release date

January 2021


United States

Survey time period

1997 to 2020

Supplementary notes

The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares. Subjects of investigation are 10 economic sectors, 47 industries (including e-commerce and e-business), more than 225 companies, and over 200 federal or local government services.

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Statistics on "Athletic footwear market in the U.S."

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