Ranking of the most popular sports shoes brands (purchase in the last 12 months) in Germany from 2013 to 2016

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This statistic shows the results of a survey concerning the most popular brands of sports shoes in Germany from 2013 to 2016. During the 2016 survey period it was found that roughly 15.1 percent of respondents aged 14 years and older stated that they had bought Adidas shoes in the previous twelve months. The German sports products manufacturer was therefore the most popular choice among surveyed consumers that year, followed by Nike with roughly 13.7 percent of respondents having bought their sports shoes from the brand. Adidas consistently ranked highest among sportswear brands in Germany, based on various surveys. As of 2016, regarding sports footwear brand vs. price awareness in Germany, most respondents, 42.4 percent, looked at the price first when deciding on a purchase, while 38.8 percent were influenced by the brand.
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Release date
November 2016
Survey time period
2013 to 2016
Age group
14 years and older
Special properties
German-speaking population
Method of interview
Face-to-face interview
Supplementary notes
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2013: 23,083 respondents, projected base of 70.33 million persons
2014: 23,093 respondents, projected base of 70.52 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
The figures refer to the following studies:
2010: VuMA 2011; 2011: VuMA 2012; 2012: VuMA 2013; 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017

You can find more information on the methodology of the study here.
For this question, multiple answers were possible. Percentage points may therefore exceed 100 percent.

The question was phrased by the source as follows: "Which of the following brands of sports shoes have you purchased in the last twelve months?" (Original German question: "Von welcher/n der folgenden Marken haben Sie in den letzten zwölf Monaten Sportschuhe gekauft?")

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