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Ranking of the most popular sports shoes brands (purchase in the last 12 months) in Germany from 2014 to 2017

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Survey on the most popular sports shoes brands in Germany 2014-2017 This statistic shows the results of a survey concerning the most popular brands of sports shoes in Germany from 2014 to 2017. During the 2017 survey period it was found that roughly 15.8 percent of respondents aged 14 years and older stated that they had bought Adidas shoes in the previous twelve months. The German sports products manufacturer was therefore the most popular choice among surveyed consumers that year, followed by Nike with 15.3 percent of respondents having bought their sports shoes from the brand. Adidas consistently ranked highest among sportswear brands in Germany, based on various surveys. As of 2017, regarding sports footwear brand vs. price awareness in Germany, 41.3 percent of respondents reported being influenced by the brand when deciding on a purchase, while 40.6 percent looked at the price.
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Description Source More information
This statistic shows the results of a survey concerning the most popular brands of sports shoes in Germany from 2014 to 2017. During the 2017 survey period it was found that roughly 15.8 percent of respondents aged 14 years and older stated that they had bought Adidas shoes in the previous twelve months. The German sports products manufacturer was therefore the most popular choice among surveyed consumers that year, followed by Nike with 15.3 percent of respondents having bought their sports shoes from the brand. Adidas consistently ranked highest among sportswear brands in Germany, based on various surveys. As of 2017, regarding sports footwear brand vs. price awareness in Germany, 41.3 percent of respondents reported being influenced by the brand when deciding on a purchase, while 40.6 percent looked at the price.
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Release date
November 2017
Region
Germany
Survey time period
2014 to 2017
Age group
14 years and older
Special properties
German-speaking population
Method of interview
Face-to-face interview
Supplementary notes
* From 2016 onwards not included.
** First included in 2017.

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2014: 23,093 respondents, projected base of 70.52 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
The figures refer to the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018

You can find more information on the methodology of the study here.
For this question, multiple answers were possible. Percentage points may therefore exceed 100 percent.

The question was phrased by the source as follows: "Which of the following brands of sports shoes have you purchased in the last twelve months?" (Original German question: "Von welcher/n der folgenden Marken haben Sie in den letzten zwölf Monaten Sportschuhe gekauft?")

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