Facebook news feed most viewed domains in the U.S. 2023

In the second quarter of 2023, YouTube.com was the most widely viewed domain on the Facebook news feed in the United States, reaching a total of 157.4 million viewers. Overall, TikTok.com had 117.5 million content viewers, and gofundme.com reached 108 million.

Most viewed domains on the Facebook news feed in the United States in 2nd quarter 2023, by content viewers (in millions)

Characteristic	Content viewers in millions
youtube.com	157.4
tiktok.com	117.5
gofundme.com	108
media1.tenor.co	104.9
cbsnews.com	90
people.com	88.8
insider.com	76.9
dailymail.co.uk	76
today.com	75.9
variety.com	71.9
cnn.com	69.6
etonline.com	65.4
businessinsider.com	65
tmz.com	63.5
nytimes.com	62.3
huffpost.com	61.2
cbssports.com	60.5
nypost.com	59.7
amazon.com	58.8
bizjournals.com	58.7

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Release date

August 2023

More information

Region

United States

Survey time period

Q2 2023

Supplementary notes

According to the source: "Top domains by organic Feed content viewers in the US during Q4 2021. Because this list focuses on non-Facebook links, it excludes Facebook and Instagram domains. It also excludes log-in pages for email services such as Gmail."

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