Top 10 most valuable NFL football club brands in 2012 (in million U.S. dollars)

Top 10 most valuable NFL teams - brand value 2012 The statistic depicts the brand value of the most valuable National Football League teams in 2012. The New England Patriots had a brand value of 500 million U.S. dollars in 2012.
A brand is defined here as the trademark and associated intellectual property. To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this. More statistics and facts about the National Football League
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Brand value (in million U.S. dollars)
Dallas Cowboys510
New England Patriots500
New York Giants471
Green Bay Packers460
Pittsburgh Steelers410
New Orleans Saints340
Philadelphia Eagles337
Baltimore Ravens329
Houston Texans325
Washington Redskins325
Brand value (in million U.S. dollars)
Dallas Cowboys510
New England Patriots500
New York Giants471
Green Bay Packers460
Pittsburgh Steelers410
New Orleans Saints340
Philadelphia Eagles337
Baltimore Ravens329
Houston Texans325
Washington Redskins325
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The statistic depicts the brand value of the most valuable National Football League teams in 2012. The New England Patriots had a brand value of 500 million U.S. dollars in 2012.
A brand is defined here as the trademark and associated intellectual property. To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this. More statistics and facts about the National Football League
Show more
Release date
June 2012
Region
United States
Survey time period
June 1, 2012

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