Top 10 most valuable NFL teams - brand value 2012

The statistic depicts the brand value of the most valuable National Football League teams in 2012. The New England Patriots had a brand value of 500 million U.S. dollars in 2012.

A brand is defined here as the trademark and associated intellectual property. To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this. More statistics and facts about the National Football League

Top 10 most valuable NFL football club brands in 2012

Brand value (in million U.S. dollars)
Dallas Cowboys510
New England Patriots500
New York Giants471
Green Bay Packers460
Pittsburgh Steelers410
New Orleans Saints340
Philadelphia Eagles337
Baltimore Ravens329
Houston Texans325
Washington Redskins325
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2012


United States

Survey time period

June 1, 2012

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "National Football League"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.