Brand value of Major League Soccer (USA and Canada) football teams 2012

Major League Soccer team brand values in 2012 (in million U.S dollars)

Brand value of Major League Soccer (USA and Canada) football teams 2012 The statistic depicts the brand value of the most valuable football teams in Major League Soccer in 2012. The Seattle Sounders FC had a brand value of 58 million U.S. dollars in 2012. A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
Show more

Major League Soccer team brand values in 2012 (in million U.S dollars)

Loading statistic...
Expand statistic
Brand value in million U.S. dollars
Seattle Sounders FC58
Los Angeles Galaxy46
New York Red Bulls40
Philadelphia Union19
Real Salt Lake18
Sporting Kansas City18
Houston Dynamo17
Portland Timbers15
Chicago Fire SC14
Colorado Rapids14
FC Dallas13
DC United12
Columbus Crew11
New England Revolution10
Orlando City SC8.7
San Jose Earthquakes8.6
Rochester Rhinos6.2
Brand value in million U.S. dollars
Seattle Sounders FC58
Los Angeles Galaxy46
New York Red Bulls40
Philadelphia Union19
Real Salt Lake18
Sporting Kansas City18
Houston Dynamo17
Portland Timbers15
Chicago Fire SC14
Colorado Rapids14
FC Dallas13
DC United12
Columbus Crew11
New England Revolution10
Orlando City SC8.7
San Jose Earthquakes8.6
Rochester Rhinos6.2
Download Settings Share
Download started
Please be patient - this may take a moment
The statistic depicts the brand value of the most valuable football teams in Major League Soccer in 2012. The Seattle Sounders FC had a brand value of 58 million U.S. dollars in 2012. A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Brand Value"
  • Global Brand Value
  • Global Brand Value by Category
  • Brand Value by Continent: Americas
  • Brand Value by Continent: Europe
  • Brand Value by Continent: Asia
  • Brand Value by Continent: Africa & Oceania
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.