Brand value of Major League Soccer (USA and Canada) football teams 2012

The statistic depicts the brand value of the most valuable football teams in Major League Soccer in 2012. The Seattle Sounders FC had a brand value of 58 million U.S. dollars in 2012.
A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.

Major League Soccer team brand values in 2012

Brand value in million U.S. dollars
Seattle Sounders FC58
Los Angeles Galaxy46
New York Red Bulls40
Philadelphia Union19
Real Salt Lake18
Sporting Kansas City18
Houston Dynamo17
Portland Timbers15
Chicago Fire SC14
Colorado Rapids14
FC Dallas13
DC United12
Columbus Crew11
New England Revolution10
Orlando City SC8.7
San Jose Earthquakes8.6
Rochester Rhinos6.2
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Release date

May 2012


North America

Survey time period


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