Changes in online consumer behavior in China in 2013, by income

The statistic shows the forecasted change in online consumer behavior in China over the next 6 months, by income. In 2013, 28 percent of respondents in China from the up to 2,000 yuan income group stated that their online consumer activity would likely increase over the following 6 months.

Estimated change in online shopping behaviour in China in the next 6 months of 2013

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Source

Release date

February 2014

Region

China

Survey time period

2013

Number of respondents

1,756 respondents

Age group

18-65 years

Special properties

10 geographic regions (70 percent urban and 30 percent rural areas)

Method of interview

Face-to-face interview

Supplementary notes

Note: 1 yuan is approximately equal to 0.16 U.S. dollars and 0.12 euros (as of February 2014).

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