Financial impact of paywalls in the U.S. 2012

The graph above depicts the results of a survey whose aim was to determine the financial impact of a paywall according to internet users. The survey revealed that 31 percent of the respondents stated they believed paywalls had no impact on their providers' finances.

How, do you think, does a paywall influence its provider?

ImpactShare of respondents
Not sure32%
No impact31%
Grows the topline but not the number of customers21%
Contracts the topline and the number of customers8%
Grows the topline and the number of customers4%
Contracts the topline but not the number of customers3%
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Source

Release date

April 2012

Region

United States

Survey time period

April 16-23, 2012

Number of respondents

n = more than 200

Special properties

media professionals

Method of interview

Online survey

Supplementary notes

The source does not provide detailed information regarding the question. The chosen wording here might therefore differ slightly from the survey.

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