Grocery shopping: U.S. consumers' reasons for buying branded fresh produce 2017

This statistic shows the results of a survey in which U.S. consumers were asked why they prefer to purchase branded produce. According to the survey, 49 percent of respondents said they prefer to buy branded produce because they generally look for brands that they are familiar with.

Consumers' reasons for purchasing branded fresh produce in the United States in 2017

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Source

Release date

September 2017

Region

United States

Survey time period

2017

Special properties

Among shoppers who have a brand preference (national, regional or private label)

Supplementary notes

Multiple answers were possible.

The source does not specify information regarding the methodology.

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Statistics on "Fresh fruit in retail"

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