Leading factors for choosing global and local brands among consumers worldwide 2015

Leading reasons for choosing local versus global brands among consumers worldwide in 2015

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Release date

April 2016



Survey time period

August 10 to September 4, 2015

Number of respondents

> 30,000**

Special properties

Online consumers in 61 countries throughout Asia-Pacific, Europe, Latin America, the Middle East/Africa and North America

Method of interview

Online survey

Supplementary notes

* It is weighted to be representative of Internet consumers by country. Because the sample is based on those who agreed to participate, no estimates of theoretical sampling error can be calculated. However, a probability sample of equivalent size would have a margin of error of ±0.9% at the global level.
A minimum reporting standard of 60% Internet penetration or an online population of 10 million for survey inclusion was used.
** Only those respondents with online access.
The source does not provide any information regarding missing percentage points to 100 percent.
The survey does not provide any information regarding the age of respondents.

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