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Leading factors for choosing global and local brands among consumers worldwide 2015

Leading reasons for choosing local versus global brands among consumers worldwide in 2015

by Statista Research Department, last edited Apr 26, 2016
Leading factors for choosing global and local brands among consumers worldwide 2015 This statistic presents the results of a consumer survey that illustrates the leading reasons for choosing local and global brands among consumers worldwide in 2015. The survey found out that some 43 percent of respondents name "better price/value" as the leading reason for choosing local brands.
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Leading reasons for choosing local versus global brands among consumers worldwide in 2015

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