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Consumers' preference for local and global brands worldwide 2015, by category

Consumers' preference for local brands and global brands worldwide in 2015, by category*

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Source

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Release date

April 2016

Region

Worldwide

Survey time period

August 10 to September 4, 2015

Number of respondents

> 30,000**

Special properties

Online consumers in 61 countries throughout Asia-Pacific, Europe, Latin America, the Middle East/Africa and North America

Method of interview

Online survey

Supplementary notes

* It is weighted to be representative of Internet consumers by country. Because the sample is based on those who agreed to participate, no estimates of theoretical sampling error can be calculated. However, a probability sample of equivalent size would have a margin of error of ±0.9 percent at the global level. A minimum reporting standard of 60 percent Internet penetration or an online population of 10 million for survey inclusion was used.
** Only those respondents with online access.
The source does not provide any information regarding missing percentage points to 100 percent.

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