B2C e-commerce sales growth in Sweden 2016-2018, by branch

This survey shows the B2C e-commerce growth in Sweden in 2016 and 2018, by branch. The branch which had highest growth rate in 2018 was groceries with 27 percent increase. Home decor and and furniture increased by 22 percent that year.

B2C e-commerce sales growth in Sweden from 2016 to 2018, by branch

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Release date

February 2019



Survey time period

2016 to 2018

Supplementary notes

* The source adds the following information: Source: D-Food index, Svensk Digital Handel.

The source adds the following info: e-commerce in this report does not include online in-store purchases which have been pre-booked online, online sales of services such as travel, hotels and event tickets, and media downloads. It also excludes B2B and C2C sales.

The figures have been taken from several publications.

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