During a 2021 survey carried out among marketers from the United Kingdom, 48 percent of respondents named emails with discount and offers as the type of email message they used to help them achieve their email campaign objectives; emails with advice, information, or tutorials ranked second, mentioned by 40 percent of respondents.
Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of April 2021
Characteristic
Share of respondents
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Mailmodo. (May 25, 2023). Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of April 2021 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/
Mailmodo. "Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of April 2021." Chart. May 25, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/
Mailmodo. (2023). Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of April 2021. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/
Mailmodo. "Types of Messages or Content Used to Achieve Email Campaign Objectives in The United Kingdom (Uk) as of April 2021." Statista, Statista Inc., 25 May 2023, https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/
Mailmodo, Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of April 2021 Statista, https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/ (last visited July 27, 2024)
Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of April 2021 [Graph], Mailmodo, May 25, 2023. [Online]. Available: https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/