During a 2020 survey carried out among marketers from the United Kingdom, 49 percent of respondents named emails with discount and offers as the type of email message they used to help them achieve their email campaign objectives; emails with advice, information, or tutorials ranked second, mentioned by 45 percent of respondents.
Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of January 2020
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UK DMA. (March 18, 2020). Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of January 2020 [Graph]. In Statista. Retrieved June 29, 2022, from https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/
UK DMA. "Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of January 2020." Chart. March 18, 2020. Statista. Accessed June 29, 2022. https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/
UK DMA. (2020). Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of January 2020. Statista. Statista Inc.. Accessed: June 29, 2022. https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/
UK DMA. "Types of Messages or Content Used to Achieve Email Campaign Objectives in The United Kingdom (Uk) as of January 2020." Statista, Statista Inc., 18 Mar 2020, https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/
UK DMA, Types of messages or content used to achieve email campaign objectives in the United Kingdom (UK) as of January 2020 Statista, https://www.statista.com/statistics/256931/types-of-e-mail-messages-used-to-achieve-business-goals-in-the-uk/ (last visited June 29, 2022)
