What type of email message helps you to achieve your email campaign goals?

E-mail message types used to achieve email campaign goals in the UK 2017 The statistic presents types of e-mail messages used to achieve email campaign objectives in the United Kingdom in 2017. During the survey, 38 percent of the respondents answered that discounts messages helped them achieve business goals in 2017.
Show more
Loading statistic...
Expand statistic
Share of respondents
Videos/articles/magazines produced by the brand/shop/website36%
User guides22%
Advance notice of new products27%
Peer generated social media related videos/articles/magazines/tweets/photos/blogs/etc.13%
Product reviews14%
Competitions23%
VIP access7%
Access to other brand/shop/site benets9%
Discounts38%
Privacy policy2%
Loyalty program rewards15%
Free delivery offers11%
Free samples/gifts11%
Share of respondents
Videos/articles/magazines produced by the brand/shop/website36%
User guides22%
Advance notice of new products27%
Peer generated social media related videos/articles/magazines/tweets/photos/blogs/etc.13%
Product reviews14%
Competitions23%
VIP access7%
Access to other brand/shop/site benets9%
Discounts38%
Privacy policy2%
Loyalty program rewards15%
Free delivery offers11%
Free samples/gifts11%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
The statistic presents types of e-mail messages used to achieve email campaign objectives in the United Kingdom in 2017. During the survey, 38 percent of the respondents answered that discounts messages helped them achieve business goals in 2017.
Show more
Release date
February 2018
Region
United Kingdom
Survey time period
2017*
Number of respondents
289 respondents
Special properties
marketers
Method of interview
Online survey
Supplementary notes
* Dates of most recent survey were from October 2017 to December 2017.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom

Related Studies: Available to Download in PDF or PPTX Format

E-mail marketing in the United Kingdom (UK)
E-mail marketing in the United Kingdom (UK)

All Information
in one Presentation

E-mail marketing in the United Kingdom (UK)

Everything On "E-mail marketing in the United Kingdom (UK)" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "E-mail marketing in the United Kingdom (UK)"

  • Overview
  • Open, click and unsubscribe rates
  • Attitudes of UK marketers
The most important statistics
  • Consumer behavior
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News
News