E-mail message types used to achieve email campaign goals in the UK 2018

What type of email message helps you to achieve your email campaign goals?

by Statista Research Department, last edited May 15, 2019
E-mail message types used to achieve email campaign goals in the UK 2018 The statistic presents types of e-mail messages used to achieve email campaign objectives in the United Kingdom in 2018. During the survey, 70 percent of the respondents answered that discounts and offers messages helped them achieve business goals in 2018.
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What type of email message helps you to achieve your email campaign goals?

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Share of respondents
Advance notice of product/sales78%
Non-promotional content73%
Discounts & offers70%
Videos, picture & GIFs66%
Post-purchase communications65%
Competitions57%
Access to other brand benefits47%
E-receipts34%
Share of respondents
Advance notice of product/sales78%
Non-promotional content73%
Discounts & offers70%
Videos, picture & GIFs66%
Post-purchase communications65%
Competitions57%
Access to other brand benefits47%
E-receipts34%
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by Statista Research Department, last edited May 15, 2019
The statistic presents types of e-mail messages used to achieve email campaign objectives in the United Kingdom in 2018. During the survey, 70 percent of the respondents answered that discounts and offers messages helped them achieve business goals in 2018.
Show more
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E-mail marketing in the United Kingdom (UK)
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