E-mail message types used to achieve email campaign goals in the UK 2018
What type of email message helps you to achieve your email campaign goals?
The statistic presents types of e-mail messages used to achieve email campaign objectives in the United Kingdom in 2018. During the survey, 70 percent of the respondents answered that discounts and offers messages helped them achieve business goals in 2018.
What type of email message helps you to achieve your email campaign goals?
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| Share of respondents | |
|---|---|
| Advance notice of product/sales | 78% |
| Non-promotional content | 73% |
| Discounts & offers | 70% |
| Videos, picture & GIFs | 66% |
| Post-purchase communications | 65% |
| Competitions | 57% |
| Access to other brand benefits | 47% |
| E-receipts | 34% |
Source
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Statistics on "E-mail marketing in the United Kingdom (UK)"
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Statistics on "E-mail marketing in the United Kingdom (UK)"
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