- Media & Advertising›
- Advertising & Marketing ›
E-mail message types used to achieve email campaign goals in the UK 2018
E-mail message types used to achieve email campaign goals in the UK 2018
What type of email message helps you to achieve your email campaign goals?
by Statista Research Department,
last edited
Sep 16, 2019
The statistic presents types of e-mail messages used to achieve email campaign objectives in the United Kingdom in 2018. During the survey, 70 percent of the respondents answered that discounts and offers messages helped them achieve business goals in 2018.
What type of email message helps you to achieve your email campaign goals?
Loading statistic...
| Share of respondents | |
|---|---|
| Advance notice of product/sales | 78% |
| Non-promotional content | 73% |
| Discounts & offers | 70% |
| Videos, picture & GIFs | 66% |
| Post-purchase communications | 65% |
| Competitions | 57% |
| Access to other brand benefits | 47% |
| E-receipts | 34% |
| Share of respondents | |
|---|---|
| Advance notice of product/sales | 78% |
| Non-promotional content | 73% |
| Discounts & offers | 70% |
| Videos, picture & GIFs | 66% |
| Post-purchase communications | 65% |
| Competitions | 57% |
| Access to other brand benefits | 47% |
| E-receipts | 34% |
© Statista 2019
About this statistic
Sources: Alchemy Worx; UK DMA
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Sep 16, 2019
The statistic presents types of e-mail messages used to achieve email campaign objectives in the United Kingdom in 2018. During the survey, 70 percent of the respondents answered that discounts and offers messages helped them achieve business goals in 2018.
- Sources
- Alchemy Worx; UK DMA
- Show further sources information
- Show publisher information
- Release date
- March 2019
- Region
- United Kingdom
- Survey time period
- January 2019
- Number of respondents
- 197 respondents
- Special properties
- marketers
- Method of interview
- Online survey
Free access to basic statistics
Source
- Sources
- Alchemy Worx; UK DMA
- Show further sources information
- Show publisher information
- Release date
- March 2019
More information
- Region
- United Kingdom
- Survey time period
- January 2019
- Number of respondents
- 197 respondents
- Special properties
- marketers
- Method of interview
- Online survey
Other statistics on the topic
+Advertising & Marketing
E-mail marketing click-through rate in the United Kingdom (UK) 2018, by sector
+Advertising & Marketing
Most effective marketing channels for ROI in the UK 2016-2017
+Advertising & Marketing
E-mail marketing budget in the UK from 2007 to 2018
+Advertising & Marketing
E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
E-mail marketing in the United Kingdom (UK)
- 67 page/s
- English
- pptx
- Detailed references
Everything On "E-mail marketing in the United Kingdom (UK)" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2018E-mail marketing KPIs in the United Kingdom (UK) 2018
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2018E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- E-mail marketing open rates in the United Kingdom (UK) in 2018, by sectorE-mail marketing open rates in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2018E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2018, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2018, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2018E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2018
- Unsubscribe rates in the United Kingdom (UK) in 2018, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2018, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2018E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2018
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2018
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Goals of e-mail marketing in the United Kingdom (UK) 2016-2017
- E-mail message types preferred by consumers in the UK 2017
- E-mail marketing conversion rates: observed change in the United Kingdom 2011-2014
- Marketers' opinion of the future of e-mail marketing worldwide by 2020
- U.S. SMBs: e-mail marketing adoption 2016
- U.S. SMBs: e-mail marketing outsourcing 2016
- U.S. SMBs: e-mail marketing ROI 2016
- U.S. SMBs: Snapchat marketing ROI 2016
- Marketing e-mail opens in the United Kingdom in 2015, by device type
- E-mails sent by companies in the Netherlands 2016, by frequency
- Reasons U.S. customers unsubscribe e-mail lists 2016
- Time spent reading marketing e-mail in the UK 2015, by device and OS type
- Attitudes toward retailer email ads in the U.S. 2014, by gender
- Share of dining establishments using email marketing in Australia 2016 by venue type
- Attitudes toward retailer email ads in the U.S. 2014, by age
- Doctors: secure couriers to exchange e-mails in France 2015
- Generation Y's info preference from nonprofit e-newsletters in the U.S. 2012
- Use of e-mails by sex and age in France 2014
- Inbox placement: share of emails reaching inbox in the UK 2014-2017
- Inbox placement: share of e-mails reaching inbox in European countries 2016
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- Optimizing Email Deliverability with AI
- Marketer Email Tracker 2019
- Marketer Email Tracking Study 2018
- 2019 State of Email Report
- Marketing personalization
- 2017 Email Marketing Benchmark Report
- Influencer marketing
- AI use in marketing
- Social media marketing
- Digital marketing in Denmark
- Email Delivery Performance Survey 2012
- Digital marketing in Italy
- Digital marketing in the United Kingdom (UK)
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2018
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2018
- E-mail marketing open rates in the United Kingdom (UK) in 2018, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2018
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2018, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2018, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2018
- Unsubscribe rates in the United Kingdom (UK) in 2018, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2018
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2018
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- What is the goals of your e-mail marketing campaigns?
- What type of email message do consumers like to receive?
- How have e-mail marketing conversion rates trended over the past 12 months?
- Opinions on the future of e-mail marketing according to industry professionals worldwide as of January 2015
- Share of local businesses using e-mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Share of local businesses outsourcing e-mail marketing in the United States as of 3rd quarter 2016
- Return on e-mail marketing investment among local businesses in the United States as of 3rd quarter 2016
- Return on Snapchat marketing investment among local businesses in the United States as of 3rd quarter 2016
- Marketing e-mail open rates in the United Kingdom (UK) in Q1 of 2015, by device type
- Distribution of e-mails sent by companies in the Netherlands in 2016, by frequency
- Reasons U.S. customers unsubscribe from e-mail lists as of October 2016
- Length of time spent reading marketing e-mails in the United Kingdom (UK) in the first quarter of 2015, by device and OS type*
- Perception of retailer promotional emails and ads among email users in the United States in 2014, by gender
- Share of dining establishments using email marketing in Australia as of August 2016, by venue type
- Perception of retailer promotional emails and ads among email users in the United States in 2014, by age
- Secure couriers used by doctors to exchange e-mails with their professional health correspondents in France in 2015
- When a nonprofit sends you an email what type of info do you prefer?
- Use of e-mails to stay in touch with family and friends in France in 2014, by age and sex*
- Share of emails reaching inbox or spam box in the United Kingdom (UK) from 2014 to 2017
- Share of e-mails reaching inbox or spam box in European countries in 2016
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month*
| |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.