E-mail message types used to achieve email campaign goals in the UK 2017

What type of email message helps you to achieve your email campaign goals?

E-mail message types used to achieve email campaign goals in the UK 2017 The statistic presents types of e-mail messages used to achieve email campaign objectives in the United Kingdom in 2017. During the survey, 38 percent of the respondents answered that discounts messages helped them achieve business goals in 2017.
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What type of email message helps you to achieve your email campaign goals?

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Share of respondents
Videos/articles/magazines produced by the brand/shop/website36%
User guides22%
Advance notice of new products27%
Peer generated social media related videos/articles/magazines/tweets/photos/blogs/etc.13%
Product reviews14%
Competitions23%
VIP access7%
Access to other brand/shop/site benets9%
Discounts38%
Privacy policy2%
Loyalty program rewards15%
Free delivery offers11%
Free samples/gifts11%
Share of respondents
Videos/articles/magazines produced by the brand/shop/website36%
User guides22%
Advance notice of new products27%
Peer generated social media related videos/articles/magazines/tweets/photos/blogs/etc.13%
Product reviews14%
Competitions23%
VIP access7%
Access to other brand/shop/site benets9%
Discounts38%
Privacy policy2%
Loyalty program rewards15%
Free delivery offers11%
Free samples/gifts11%
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Description

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The statistic presents types of e-mail messages used to achieve email campaign objectives in the United Kingdom in 2017. During the survey, 38 percent of the respondents answered that discounts messages helped them achieve business goals in 2017.
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Release date
February 2018
Region
United Kingdom
Survey time period
2017*
Number of respondents
289 respondents
Special properties
marketers
Method of interview
Online survey
Supplementary notes
* Dates of most recent survey were from October 2017 to December 2017.
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