Germany: number of social network users 2014-2020

Based on forecasts, there will be 39.6 million social network users in Germany by 2020. Numbers have been growing steadily in recent years.

Likes and dislikes

Social media has taken numerous countries by storm since its emergence and Germany is no exception. In 2019, more than half of the population used social networks. Among these, the most popular were WhatsApp, YouTube and Facebook. While it’s understandable to pose the question whether WhatsApp in particular is a social media platform and not a messaging service only, it is being used by businesses and media outlets to communicate information and get closer to consumers. The general population, meanwhile, pursues a variety of activities on social networks, most often sending private messages, as well as liking and commenting on posts by other users. Compared to other European countries and Russia, Germans do not spend the most time on social media.

An open book?

Facebook dominates the global social media scene and the numbers speak for themselves, with half of the world’s online population on it. Some of the most consistent, long-term concerns simultaneously arising with Facebook’s and other social networks’ staggering popularity have to do with transparency regarding data protection and user privacy options.

Number of social network users in Germany from 2014 to 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

June 2016

Region

Germany

Survey time period

2014 to 2020

Supplementary notes

* Forecast.
Internet users who use a social network site via any device at least once per month.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Social network usage in France "

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.